Abi Clowes

Abi ClowesTwitter

With over eight years' B2B/B2C experience, Abi heads up the marketing team at email marketers Pure360. A modern marketer Abi believes in creating dialogue and relationships. She has redeveloped numerous websites, improving the user experience, content & SEO searchability, from smaller start ups to the Sony Ericsson ecommerce site.

Learnings From Websites #1 Brandwatch

Ok so for this blog I thought I’d start looking at websites that I admire but who manage their online content in different ways. This week I’m looking at Brandwatch who provide social media monitoring tools and have been going for a couple of years. I love this site, it’s very clean and easy to […]

Set Up an Editorial Calendar for Your Website Content

As anyone knows who is responsible for updating their website, trying to find fresh and continuous content can be a challenge. Successful marketing these days is underpinned by the ability to add that extra bit of value and what a lot of people want, especially in the B2B sectors, is to learn something that will […]

Life Below the Website Fold

If you’ve ever created or redeveloped a website then you’ll know one of your toughest choices is where’s the best place to put all your website content on the page and is there too much? SEO bods would say to make the homepage as wordy as possible but then usability bods would say to clear […]

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