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Ann Truscott

What’s Remarketing in Google AdWords?

You may have already noticed remarketing. Have you visited a website and now find it’s following you all around the internet? (Well on pages in the Google network of course) Say you looked for a handbag or some tools (covering both bases here) and now you keep seeing that company – e-v-e-r-y-w-h-e-r-e. Remarketing is like […]


Good Practice for the ‘Display Network’

Google have two main networks. The  ‘Search network’ and the ‘Display network’. The display network you may have already noticed, this is when you could be browsing a website and notice either a text or image ad labelled in the corner with ‘Ads by Google’. If you have high click costs on the search network […]


Dynamic Keyword Insertion – Tips on Why to Use It

In my campaigns, each adgroup has multiple adtext in it. At least two, at most 4. If they are search campaigns, they are generally with a split between DKI (Dynamic Keyword Insertion) and set static Ad text headers. Why both and why DKI? DKI is a way to have really relevant adverts. Add as the […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


Facebook PPC Advertising – What’s It About?

Log into your Facebook and look to the right of the screen. You should see some image ads, this is Facebook Paid Search advertising and it could work for you. The adverts on Facebook are not random, well the majority aren’t. They are targeting you because of the things you have on your profile, the […]


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