Anna has worked in digital for 18 years, she started as a programmer and then worked her way through marketing/pr and now works in the commercial side of web development. She specialises in advising businesses on web solutions, digital marketing and customer insights.
Anna loves gadgets and has owned an mp3 player since the very first one was mass-produced in 1998 (it only held 8 songs!).
LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]
From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
In the last few years video has become increasingly popular on the web. The statistics say it all, currently a third of all online activity is spent watching video and by 2017 it is predicted that video will account for 69% of all consumer internet traffic. Many businesses have already started picking up on this trend and […]
Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]
When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]
Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create are so many opportunities for you to create content for your social media – you can post before the event, during and after, you […]