Anna has worked across digital, marketing and comms for 23 years. She has worked in 20 sectors with over 60 brands. Her experience is in both B2B and B2C businesses, from start-ups to international businesses.
She advises businesses on marketing and has a passion for cost-effective, community building approach. Anna loves gadgets and has owned an mp3 player since the very first one was mass-produced in 1998 (it only held 8 songs!).
If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]
As a tradesperson – such as a plumber, electrician, carpet fitter, central heating engineer, builder, or carpenter – your most likely audience will be from your local area. So the best social media channel for you is one that customers nearby can find your business easily. Trust is also important for customers hiring a tradesperson, so you’ll see a […]
Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]
I am a big advocate of small businesses, they are the backbone of the UK’s economy. At the start of 2015 they accounted for a massive 99.3% of all private sector businesses (source: Dept for Business Innovation & Skills). There are so many positives to owning a small business, but it can be easy for owners to get intimidated […]
Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]
Most businesses have peaks and dips of activity, and many of them are seasonal. Your yearly income graph might look a bit like a rollercoaster with lots of ups and downs throughout the year. I’m not just talking about ice cream shops or sledge suppliers. Most shops have their peak at Christmas, travel companies in the summer, estate […]
Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]
In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and bad comments. Monitor You should constantly monitor your online reputation so that […]
“Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through everyone else’s eyes. In fact, your own website or social media […]
Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]