Anna has worked across digital, marketing and comms for 23 years. She has worked in 20 sectors with over 60 brands. Her experience is in both B2B and B2C businesses, from start-ups to international businesses.
She advises businesses on marketing and has a passion for cost-effective, community building approach. Anna loves gadgets and has owned an mp3 player since the very first one was mass-produced in 1998 (it only held 8 songs!).
Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]
In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and bad comments. Monitor You should constantly monitor your online reputation so that […]
“Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through everyone else’s eyes. In fact, your own website or social media […]
Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]
LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]
From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
In the last few years video has become increasingly popular on the web. The statistics say it all, currently a third of all online activity is spent watching video and by 2017 it is predicted that video will account for 69% of all consumer internet traffic. Many businesses have already started picking up on this trend and […]
Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]
When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]