Yes! Absolutely 100% yes. For years we’ve all been saying that the internet is killing the highstreet and that the small to medium businesses don’t stand a chance against the corporate machines out there. Whether you’ve been saying it in the board room or over the washing line, it’s time to reconsider. The tide has […]
I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]
There’s no ‘one size fits all’ when it comes to advertising but you should know your product or service best and if you don’t, I suggest you take some time to figure it out. What do you sell? If your product or service costs a lot of money, then you can expect the sales to […]
Well, a lot as it happens. Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take a little look down your Facebook Timeline, you’ll see that it […]
You may have heard about the EU Privacy Directive and if you have, you’ve probably heard a few variations on what it is and what it means for you; the advertiser and you; the consumer. Well, let’s take a look through the directive and hopefully give you a flavour of how it will shape your […]
Cookies are very small files which contain a limited amount of very specific information, which is requested by whoever is using that information – like the advertising company or the shop whose website you’re on. The cookies get created when you go onto a website and are stored on your browser. Every time you go […]
Let’s get one thing straight from the start. Display advertising is not search advertising; do not expect it to behave in the same way. Let’s go back to our good old conversion funnel, everyone wants advertising that converts and advertising that catches people around the desire and action stage of the conversion funnel but what […]
There are quite a few different banner advertising types and formats that you may have noticed while you’re browsing the internet doing your online shopping to avoid the crowds at your local shopping centre. Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner […]
What is contextual targeting? Contextual targeting is when adverts are placed in front of consumers based on the content of the webpage; the advert is in context. For example, if you are reading a newspaper article about the recession you may see a banner advertising savings accounts. How valuable is contextual targeting? Contextual advertising is […]
What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit. It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you sell travel […]