Ed is a Digital Marketing Executive for a leading retailer, with particular expertise in global and local Pay-Per-Click campaign management, and is a Google AdWords-certified professional with solid knowledge of Google Shopping and Affiliate marketing. Outside of work, his biggest claim to fame is achieving second place in the FIFA worldwide monthly gameplay rankings.
There are a number of different type of Ad Extensions you can utilise for your PPC Adverts. If you use ad extensions correctly it tends to have an uplift in users clicking through onto your advert. You don’t have to use the same ad extensions across your whole account, you can narrow them down to […]
A number of PPC advertisers can find Google’s list of rules and policies overwhelming. Especially if you’re new to the PPC and AdWords world and not really sure how the platform works. Fear not though! Believe it or not, you and Google share a common interest. You both want satisfied customers who are willing to […]
Black Friday is no ordinary Friday. Deemed as one of the biggest phenomena in retail history, it’s a day which consumers love and where employees want to pull their hair out. But if executed correctly, companies can reap the rewards of a successful Black Friday. Using PPC is the quickest method to get your products […]
When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]
When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]
After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]