Edmund MarshallTwitter

Ed is a Digital Marketing Executive for a leading retailer, with particular expertise in global and local Pay-Per-Click campaign management, and is a Google AdWords-certified professional with solid knowledge of Google Shopping and Affiliate marketing. Outside of work, his biggest claim to fame is achieving second place in the FIFA worldwide monthly gameplay rankings.

What’s The Best PPC Keyword Match Type For Your Business?

When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]

What Do Expanded Text Ads Mean for Your AdWords Campaign with Yell?

After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]

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