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Honor Clement-Hayes

Honor Clement-HayesGoogle+Twitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

Getting Bloggers Onside: How to Approach an Influencer

In a recent post I mentioned the insane influence that Instagrammers can have within their microcosms of the internet. Most of these started out with a blog, which grew into something so compulsive for readers that the blogger now enjoys a cult following of many thousands of followers across social networks. These guys are the holy grail […]


How to Plan an Infographic

I’m going to just say it: I’ve never made an infographic. I’ve planned them, written them, directed them, watched them being designed and distributed them. Never made one. Until now. I looked into a few infographic platforms because I didn’t want to just haul out Canva again (even though you can totally make infographics with […]


Cool Ways to Show Off Your Business With Instagram

Hey, Instagram is not just for 15-year-olds. Everyone likes pretty pictures. That said, it’s true that the people who use the platform most tend to be teens and 20-somethings. But you know what’s great about them? They have disposable income, are easily distracted by shiny things and love to overshare. I can say this because […]


How to Do More Content Marketing

Tempting, isn’t it? To just do a blog and call it a day? It certainly is for me because I’m a writer, so words are by far the easiest thing to get together. Trouble is, it’s not necessarily the thing that’s going to get you followers, sales or whatever else you’re hoping to gain with […]


How to Make a Wireframe to Help You Plan Your Website

Building a website without a wireframe is a bit like building a house with no architectural plans. You’re likely to end up with something that’s eccentric at best and unusable at worst. Whether you’re the designer, your mate’s the designer or you’re paying top dollar, a website has to start somewhere. Before you get to […]



How to Find Your Business Tone of Voice

First things first – what is tone of voice? It’s always used as a stock phrase, tone-of-voice, but let’s have a look at what it actually means, shall we? Voice: The voice is the overall personality of your company. It’s shaped around core values that you hold dear, which define your purpose and mission. Tone: […]



5 Things No One Told You When You Built Your Website

On a small-ish business budget, you just don’t have the wherewithal of the big guys with their fancy psychologically-tuned layouts and 24 hour website team. I’ve gathered 10 things you probably didn’t have someone around to tell you when you built your website – and guess what? They’re super easy to put right. 1. Better […]


How to learn from other people’s website layouts

Your design is unique to you – don’t take that from others. But often the key to a successful website is how it’s laid out; how the placement of elements encourages engagement and onward journeying. Big companies spend ohmygoshsomuch on the psychological theory behind web design, which is probably not going to feature greatly in the […]


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