Honor Clement-Hayes

Honor Clement-HayesTwitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Do More Content Marketing

Tempting, isn’t it? To just do a blog and call it a day? It certainly is for me because I’m a writer, so words are by far the easiest thing to get together. Trouble is, it’s not necessarily the thing that’s going to get you followers, sales or whatever else you’re hoping to gain with […]

How to Make a Wireframe to Help You Plan Your Website

Building a website without a wireframe is a bit like building a house with no architectural plans. You’re likely to end up with something that’s eccentric at best and unusable at worst. Whether you’re the designer, your mate’s the designer or you’re paying top dollar, a website has to start somewhere. Before you get to […]

How to Find Your Business Tone of Voice

First things first – what is tone of voice? It’s always used as a stock phrase, tone-of-voice, but let’s have a look at what it actually means, shall we? Voice: The voice is the overall personality of your company. It’s shaped around core values that you hold dear, which define your purpose and mission. Tone: […]

5 Things No One Told You When You Built Your Website

On a small-ish business budget, you just don’t have the wherewithal of the big guys with their fancy psychologically-tuned layouts and 24 hour website team. I’ve gathered 10 things you probably didn’t have someone around to tell you when you built your website – and guess what? They’re super easy to put right. 1. Better […]

How to learn from other people’s website layouts

Your design is unique to you – don’t take that from others. But often the key to a successful website is how it’s laid out; how the placement of elements encourages engagement and onward journeying. Big companies spend ohmygoshsomuch on the psychological theory behind web design, which is probably not going to feature greatly in the […]

4 Ways to Make Sure Your Content Marketing Will Fail

Trends in marketing are dangerous. Everyone gets all excited, forgets what they were doing and starts piling on with little thought to why or how. Content marketing fits this bill but only if you look at its explosion in popularity over the last few years. It’s the current darling of the marketing world, but that’s […]

The Only Question for Content Planning: Is It Christmas?

I’m trying to be clever of course, but what we’re talking about here is seasonality. When you work in a small business, time is the material you have least of (you probably have a stack of carpet samples as tall as the water cooler but you can’t make blog posts out of those, comfy and […]

Meet the Customer Personas That Keep My Content on Track

For most of my career I’ve written for lots of people at the same time, putting on new brand voices every day like an actor puts on costumes. Once I started writing in one tone of voice pretty much all the time, it should have made my life easier. But actually, it’s all too easy […]

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