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Honor Clement-HayesTwitter

Honor is a Creative Director with a copywriting background. She writes about brand strategy, emerging trends and small business marketing.

The Only Question for Content Planning: Is It Christmas?

I’m trying to be clever of course, but what we’re talking about here is seasonality. When you work in a small business, time is the material you have least of (you probably have a stack of carpet samples as tall as the water cooler but you can’t make blog posts out of those, comfy and […]

Meet the Customer Personas That Keep My Content on Track

For most of my career I’ve written for lots of people at the same time, putting on new brand voices every day like an actor puts on costumes. Once I started writing in one tone of voice pretty much all the time, it should have made my life easier. But actually, it’s all too easy […]

How to Write Your Company’s Story

You don’t have to be Hans Christian Andersen to spin a good yarn, especially about something you know inside out: your company. If you run a blog and social media for your business, you’ll have a lot of company profiles that you can use to show off how great your service is. What do they […]

Are You Getting the Data You Need to Write Amazing Content?

You can’t write a thesis without some solid evidence to make sure you don’t get ousted as a charlatan. That’s true of creating web content too, you know. You may be crafting delicious stories that make your company sound just beautiful – but what’s driving it? Sure, it’s a creative process. But every industry has […]

The Anatomy of a Good Blog Post

It’s great you’re blogging, but how about getting it read? Wouldn’t that be nice? The key to making content readable (apart from ditching words like ‘solution’) is a good structure. A recognisable hierarchy helps readers sort out what’s important, what they want to read and how this blog is going to work out for them […]

Two Testing Tools That Will Help You Write Good Blog Content

What makes content good? These things: Tone and style: does it make the reader feel the way you need them to feel and is it pleasant to read? Is it appropriate and does it sound like you? Readability: Can your target audience read and understand it? Usefulness: Is it relevant? Will people benefit from reading […]

Bring Your Blogs to Life With Free Images

Trying to get hold of images you can use easily, legally and (most important) free is often really hard. Google > right click > save is not an option. When you’re publishing things onto the internet, stealing images is a very bad idea. There are millions of stock images available on hundreds of websites, but […]

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