I’m trying to be clever of course, but what we’re talking about here is seasonality. When you work in a small business, time is the material you have least of (you probably have a stack of carpet samples as tall as the water cooler but you can’t make blog posts out of those, comfy and […]
For most of my career I’ve written for lots of people at the same time, putting on new brand voices every day like an actor puts on costumes. Once I started writing in one tone of voice pretty much all the time, it should have made my life easier. But actually, it’s all too easy […]
You don’t have to be Hans Christian Andersen to spin a good yarn, especially about something you know inside out: your company. If you run a blog and social media for your business, you’ll have a lot of company profiles that you can use to show off how great your service is. What do they […]
You can’t write a thesis without some solid evidence to make sure you don’t get ousted as a charlatan. That’s true of creating web content too, you know. You may be crafting delicious stories that make your company sound just beautiful – but what’s driving it? Sure, it’s a creative process. But every industry has […]
It’s great you’re blogging, but how about getting it read? Wouldn’t that be nice? The key to making content readable (apart from ditching words like ‘solution’) is a good structure. A recognisable hierarchy helps readers sort out what’s important, what they want to read and how this blog is going to work out for them […]
What makes content good? These things: Tone and style: does it make the reader feel the way you need them to feel and is it pleasant to read? Is it appropriate and does it sound like you? Readability: Can your target audience read and understand it? Usefulness: Is it relevant? Will people benefit from reading […]
Trying to get hold of images you can use easily, legally and (most important) free is often really hard. Google > right click > save is not an option. When you’re publishing things onto the internet, stealing images is a very bad idea. There are millions of stock images available on hundreds of websites, but […]