So by now I expect you have heard of Pinterest, which as a social network is essentially a pin board or online scrapbook which is making some serious waves in the connected world. It has been the fastest growing social network of recent times and thus far in 2012 has driven more traffic to online […]
So, by now I am trusting you have conquered the world of keywords and have done everything in your power to ensure a great mutual linking relationship betweens your blog and your company website. This allows us to move on to some other areas to make sure your company blog is as visible to your […]
So, you’ve taken the plunge and decided to invest in a blog for your company. Great first step. The first question I have for you through, is whether anybody is reading it? Here are some essential suggestions to organically make your blog as visible to the audience you are trying to attract. Link from your […]
Most of my career has been spent with companies that deal directly with the consumer (in one way or another) so having recently joined a company that deals solely in B2b it’s been interesting to see the different strategies that are needed in social media. Facebook in particular has proved a hot button issue – […]
In my last piece I wrote about how a blog can help your small business. The next step to consider is the content and subject matter that will make up that blog. Occasionally in my career I’ve had the ‘What new/fresh topics am I going to write about this week?!’ question nagging me for days, […]
The more cynical among you may see the word ‘blog’ and immediately picture angst ridden teens talking about their latest unrequited crush, or keyboard warriors offering their views on how they could do a better job than Fabio Capello. In fairness, it is an understandable leap to make, personal blogs are generally a mix of […]
Do you indeed?! Surely a social media manager is just someone who comes into the office, plays around on Facebook, sends out a few tweets and maybe writes a blog or two between endless meetings extolling the virtues of social media? Well, surprisingly that is the view held by many managers around the UK who […]
When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]
When you are recruiting new talent for your business or company, ultimately you want to find the right person for the role you have on offer at the time you need them. Generally that would suggest that just using a single source such as a jobs listings website or one agency isn’t spreading the net […]
Having recently joined a company that is very focused on B2B, when I’ve generally come from a consumer background, it has been very interesting to see the different approaches that are necessary to target the correct markets via Social Media. Now I’m in the process of drawing up a social media strategy that suits their […]