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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

Using Pop-Ups on Your Website: Best Practices

[Updated Febuary 2017] Welcome back to our series on the resurgence of the website pop-up window. Previously we discussed the productive results achievable using in-page pop-ups (or “interstitial windows”), but also their downsides. We’ve mainly touched upon some of the most common functions of recent pop-ups: encouraging users to subscribe to a relevant newsletter, follow a brand on […]


Using Pop-Ups on Your Website: The Disadvantages

[Updated February 2017] Welcome back to this series on the renaissance of the pop-up; more specifically relating to in-page pop-over windows (or “interstitials”) which are now becoming increasingly common. Usually they’ll be a lot more relevant than the pop-ups of yesteryear, asking you to subscribe to the company’s email newsletter or to sign up for […]


Using Pop-Ups on Your Website: The Advantages

[Updated February 2017] You may have noticed the dreaded pop-up creeping back into common usage. If you frequent high-street retailers online or marketing blogs and resources (whom I find to be the biggest users; your experience may differ) you’ve no doubt had your fill of the modern pop-up menace. But you wouldn’t do that to […]


Social Media Shareability for Beginners – Part 3

Welcome to the last instalment in our series on social media shareability; where we’ve discussed creating content that encourages people to share your brand and buy from you over your competitors. This article’s topics are about the titles you choose, playing into timeliness and trends, and how to use emotion in most kinds of marketing. Missed […]


Social Media Shareability for Beginners – Part 2

Welcome back to our series on content marketing and social media shareability. In our last instalment we learned the basics; how to make content that is shareable and digestible. Now we are going to move on to three key aspects of creating content and making your content marketing a winning aspect of your daily business […]


Social Media Shareability for Beginners – Part 1

Unless you have been living under some kind of large mineral deposit for an extended period of time, you will be aware of social media. Social media presence and engagement has never been more important. A great way to help get your name out there is to create informational or otherwise useful shareable content to feature […]


The Psychology of Copywriting: Appealing to the Lizard in All of Us

We are all after a rule of marketing that everyone can use that will have customers beating a path to our door. I’ll just come out with it, I don’t have it, but science has come up with some interesting ideas on how to help encourage a certain mindset. Welcome to the realm of marketing […]


Is Print Advertising Media Really Dead?

Picture the scene. You are trying to show a friend or colleague some great new service or product on a PC, phone, or tablet. What you picture in your head as a few clicks or swipes sometimes turns into: “Oh wait… Sorry it always does this… Ermm… No, cancel… No wait that doesn’t look right, […]


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