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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

Inbound Marketing: What You Need to Know

Muting TV advertisements Fast forwarding the movie previews on DVDs Turning a blind eye to online banner ads Installing ad-blocking tools We’ve been tuning out traditional marketing efforts in our media for a while now. As businesspeople, when thinking about our own marketing efforts, this thought can be troubling. When the appeal of investing in […]


A Simple Guide to Content Marketing Psychology

We all want to effectively market our businesses. But to attract interest, we need to appreciate the way our minds process marketing, and how to use our innate mental cues to nudge readers towards a sale. Content marketing in particular comes with its own set of psychological tips that you can harness resonate strongly with […]


Sales and Marketing Glossary for Beginners

Sales and marketing are undeniably important to any business, but as with a lot of things nowadays, they come with their own terms and jargon. This plain English guide explains some of the most common terms to help you navigate the often mystifying lingo of marketers and salespeople. A/B Testing – This is a type […]


3 Great Podcasts for Small Business Owners

Much like blogs and marketing emails, podcasts are an internet staple that first came to prominence in the mid noughties; they went a bit quiet for a while, but all three are now back with a vengeance. I’m a fairly new convert to podcasts; they’re great for listening to in the background. Whether it’s when […]


3 Formulas for Persuasive Copywriting

Marketing psychology is a fascinating field, and one that I have written about at length before. But did you know there are formulaic ways to approach your copy that appeal to the all-important psychology and emotion behind the sale? Copywriting legend Robert W. Bly calls these structures “motivating sequences;” model approaches to writing copy that […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


Market Research for Total Beginners

The term “market research” often conjures up a very dry mental image of focus groups, suits analysing graphs and jargon like “benchmarks,” “pre-testing,” “weighting” and “strata.” To those in the field of market research, these terms are common knowledge, but to those of us businesspeople who don’t come from this kind of background, there is […]


Brainstorming For a Viral Video Campaign

Last time we discussed a few popular viral video campaigns and what we can learn from them as small businesses looking to produce content that has the highest chance of going viral. This time, we’ll discuss some fresh ways to concoct ideas for viral content, helping you to formulate the perfect campaign. We’ll break down […]


The Anatomy of a Viral Video Campaign

Virality is the lifeblood of online marketing, if we can create something promotional and entertaining, it has a fighting chance of gaining its own momentum online. If you work in an industry that allows it, creating lighthearted, even comedic content always helps stack odds in your favour in terms of shares and likes, simply because people […]


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