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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

A Beginner’s Google AdWords Glossary

Google AdWords is a very useful pay-per-click marketing avenue for companies and advertisers of all sizes. It’s an incredibly detailed platform that, on first inspection, comes with a lot of complicated settings and confusing terms that can initially scare people away. However, when you get to grips with the AdWords’ basic concepts and jargon you’ll […]


5 MASSIVE Reasons Why Online Reviews are Important

You’ve probably heard it time and time again – listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. But why is that? If you’re on the fence about listing your business on a review site, or you’re not convinced of the value it […]


How to Optimise Your Google My Business Listing

Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]


How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


9 Damaging Misconceptions About Email Marketing

Email marketing is a valuable practice to any marketer out there – newbies and seasoned veterans alike. However as with a lot of things in marketing, it comes with a hefty helping of mistaken ideas and incorrect assumptions. Let’s set the record straight about 9 of these inaccuracies. 1. Isn’t “email marketing” just another word […]


How to Write Interesting Content About a Boring Topic

As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]


A Beginner’s Guide to Lead Nurturing

Here’s a burning question for all budding email marketers: once you’ve got people to sign up to your email subscription list – what happens next? If people have actively shown interest in your company, it’d be a real shame if those leads didn’t hear from you and their interest eventually waned to nothing. There is […]


The Pros and Cons of Outsourcing

Outsourcing can bring many companies a lot of flexibility and freedom. You can outsource all kinds of tasks to varying degrees; PA duties, bookkeeping, marketing tasks, data entry, sales calling, web design – if a business needs it, you can probably outsource it. However, there are also some disadvantages that it would be remiss to […]


How to Use Featured Snippets to Boost Online Visibility

Did you know there’s a feature in Google that – given the right circumstances – can make your blog content display higher than the number one ranking spot? No it’s not AdWords – this is totally free! They’re called “featured snippets”, and are totally possible with minimal website tinkering. Anyone who has used Google in […]


Social Media Account Hacked? Here’s What to Do Next…

Finding out that your social media account has been hacked is an awful feeling – regardless of whether that account is for business or personal purposes. It’s violating, frightening and embarrassing. A compromised company account can be truly scary for a small business; it could lead to doubts from potential clients about your professional reputation […]


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