I’ve recently blogged at length about how to target new customers with your video marketing and if you haven’t read all that, don’t worry (but go and look at it all, seriously) but now I want to give you the 3 rules of Video Marketing. These rules are based upon a simple precept. In our […]
Happy Easter! “But it’s September, I’m not thinking about Easter yet”, you cry. However, if you’re a chocolate manufacturer, you are. I know there’s Christmas to come first but if you’re a chocolatier, you thought about Christmas back in the spring… and if you didn’t, you should have and you’re probably in a bit of a […]
Any marketing activity has to bring a benefit to your company, and video marketing is no different. So let’s talk about something important. Let’s talk about the cost of video marketing, what you should expect to get for your investment and how to ensure an adequate return on your investment. We’re going to have a […]
I always thought that the first 15 seconds of any video were the most important. Why? Because I get bored. I’m browsing, I come across a video, I watch a bit and move on. Unless… Unless the opening of the video really has something that grabs my attention. This is it. The opening of your […]
You probably think I’m going to write about which sites are best for placing your marketing video; is YouTube best or Facebook? But I’m not. That is an important consideration but I want to write about an element of video marketing that is much neglected and often the last thing that is considered. Where should […]
Finally we get to the edit. This is always my favourite part of the film making process. Everything before is just about getting your resources in place. The edit is where you actually make your video. The Editing Process Editing will seem like a giant confusing mess, and if it doesn’t, it’s because you’ve never […]
In my last blog I covered the steps you need to take when planning a simple but effective video for your business. In this blog and the next I will have a look at the bits that everybody worries about. Shooting and editing your video. This is going to be rough, quick and simple (a bit like me) […]
So, you’re going to make a video for your business (and why wouldn’t you – the benefits can be huge) but that’s something you’ve never done before and you don’t really know what you’re doing. Don’t worry, I’m going to talk you through it. We’re going to look at some common and fairly simple types […]
So, you’ve been thinking about getting a video for your website, Facebook page, Yell.com listing or for your online store. You’ve been thinking about it for a while, or you wouldn’t be reading this blog. Maybe you’ve had a look at what your competitors are doing and want something similar for your own business. And […]