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Kathryn Allison

Back to Basics – SEO and Your Website

Search engine optimisation (SEO) is a key factor in ensuring that your business website is a success. By making sure that it is found and returned by search engines such as Google and Bing, you will be bringing visitors to your site. Over the past months we have looked at many of the various aspects […]


Multi-Function Businesses and SEO

For successful search engine optimisation (SEO) of your business website, the key is keeping your content focused and relevant. This means ensuring that the site can be navigated easily, that each page uses strong keywords appropriately, and that all content is unique, informative and helpful. Search engines use these factors to judge the quality of […]


Can Crawlers Be Instructed to Ignore Web Pages?

A website is made up of a number of different pages, and it is the pages, not the website as a whole, that get indexed by search engines. When your website gets returned by search engines for a particular keyword phrase, it may not be your home page which is listed, but an internal page […]


SEO and Online Directories

Backlinks, or incoming links, are links to your website from other places on the internet. They advertise your website and encourage web users to click through to it, and they also allow search engines to see that other websites recommend your business site and that your site is relevant to a particular topic or keyword […]


Meta Descriptions and SEO

A web page’s meta description is text used to provide a brief summary of that page’s content. It appears in search engines’ results lists and next to links to that page, and is therefore the first thing a potential visitor to your site will see. It is also visible to search engine crawlers. The importance […]


Where in a Website Should Keywords Be Placed?

Once you have decided which keywords you want to use for your business website, you need to think about where in the site these are going to be placed for best effect. Ultimately, your keywords are going to serve two very different purposes – informing customers of what your website is all about, and allowing […]


How Many Keywords Should You Use in Your Website?

The keywords you choose for your business website are crucial to the site’s success, as these play such an important part in optimising your website, allowing the search engines to find and index it. In previous posts, we have discussed researching these keywords to make sure they are relevant to your audience and that they […]


Researching and Choosing Long-Tail Keywords

 A keyword is a word or phrase which forms part of your website’s content and which allows your customers to find you via search engines. Search engines recognise and index your keywords on each page using crawlers, and then rank that page based on its relevance to search engine users. Keywords can be broadly split […]


SEO at Christmas

“It’s beginning to look a lot like Christmas…”  The festive season is upon us once more, and many of us are feeling the pressure. There’s shopping to be done, parties to go to, loved ones to visit… The internet can take a lot of that strain for us. No more running around the town centre […]


Using Alt Tags to Improve SEO

If your website uses images, then adding alt tags to these images is vital for search engine optimisation (SEO) purposes. Images used in websites are not picked up and indexed by search engine crawlers, so if your website uses a lot of images, it could suffer in the search engine rankings simply because they can’t […]


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