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Kathy Cook

Star Small Business Website User Experience 3

The next star small business website user experience is Chiswell Pools. This is another great example of a UK small business website which has really thought about its customers. The good user experience of the web site design comes together from a combination of different elements of the user experience working well. The visual design […]


Star Small Business Website User Experience – 2

The next star small business website user experience is Plants the Jewellers in Staffordshire. This is another great example of a UK small business website which has thought about its customers. The good user experience of the site comes together from a combination of different elements of the user experience working well. The best element of […]


Star Small Business Website User Experience

In addition to writing about website user experience, I will feature some examples of the best of UK small business websites here each month, to illustrate how the tips I’ve been giving about UX can come together for small businesses and with brilliant results. Berkshire Garden Buildings are a small business who sell garden sheds, […]


5 User Experience New Year Resolutions

This is a brief summary of five frequent pitfalls when working on user experience, and five things that can be done to make 2012 a better year for user experience. (1) Use common sense There have been huge improvements in the IT industry in the last 10 years. We now have faster more efficient delivery […]


User Experience Insight Without Meeting Any Users

There is no real substitute for watching people using your website to understand how well your website user experience is working for your users. However real user evaluations can be time-consuming and even expensive, especially if you want ongoing, continual feedback into your website’s user experience. So, to supplement (but not replace) real user testing, […]


User Experience of Online Content

Summary A practical summary of the user experience of online content. Top tips to get your content to be more readable by users online. How user experience impacts on online content User behaviour online is key to writing online content which will be used. Users’ needs and profiles need to be considered. The fact that user’s […]


10 Reasons Why SEO and User Experience Go Together Like Eggs and Bacon

Summary This article gives 10 examples of how SEO and user experience work together in the planning phases for a new website. The planning, design and build of this website (marketing.yell.com) is a great case study of how search engine optimisation (SEO) and user experience (UX) can work together. The result of SEO and UX […]


10 Reasons Why SEO and User Experience Go Together Like Bread and Butter

User Experience and SEO go together to make a website easy to use and findable. This website (marketing.yell.com) is a great example of how search engine optimisation (SEO) and user experience (UX) can work together. Here’s 10 examples of how SEO and UX help each other, illustrated with examples from this site. 1.  Super navigation […]


SEO and User Experience Don’t Go Together – the Myth

There is a myth that SEO and user experience don’t work together. Some would argue they are totally incompatible, and turn websites into Jekyll and Hyde horrors. The truth is, they are beautifully compatible. Why this myth has happened This is mostly due to digital dastardly deeds by Black Hat Wizard Miracle Workers and Pro […]


SEO and User Experience – a Perfect Couple

There is a commonly believed myth that SEO and user experience don’t work together. The fact is they are the Batman and Robin of digital marketing. If you try and split this couple up, you’ll end up with a lovely site which no one finds, or a site a lot of people find but bounce […]


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