An experienced marketeer and PR, Mary advises businesses how to support sales with persuasive online content. With a particular interest in web content creation and strategy, Mary regularly blogs about copywriting, social media and SEO.
Choosing a domain name isn’t just a question of finding a relevant ‘title’ for your website; it also plays an important part in search engine optimisation, or SEO. A domain name, like other website content, is searchable on the internet by potential business users. Therefore, domain names must contain keywords which the ‘crawlers’ (the searchers […]
1. Make it easy to remember; this way, both existing customers and new customers who have been told your web address by a friend will be more likely to remember it – and search for it. 2. Keep it simple; don’t complicate your domain name with unnecessary words or punctuation. This can irritate or confuse […]
A key thing to consider when deciding upon a domain name is how relevant and memorable it will be for your customers. This will depend on variables such as the location/service area your business covers, your target customer, how well known your business already is, and of course the nature of your business (or the […]
As someone who used to be a techno-phobe myself, I thought a brief introduction to domain names might be handy for those of you who, like me, don’t have a natural affinity for IT and all it entails. So, the basics: A domain name, also known as a URL or website address, is literally the […]