Facebook streamed 4.4m video streams to UK Internet users in April 2011, making it the fourth most used site for video (Nielsen Videocensus, April 2011). In addition to the videos streamed on Facebook itself, there are links out to other videos streamed on external websites. You can add your business video to Facebook to capitalise […]
So you’re going to make a video, and people searching the internet for product/service X are going to see your video and decide to buy from you. That sounds easy enough. Let’s think about what’s involved here. First of all people have to be able to find your video. Second they have to watch it. […]
So, you‘ve decided that you want a video for your business, you’ve looked at the various options on who and how it will be produced…from doing it yourself, to hiring a Freelancer or using a Video Production Company…but how do you plan it? This can seem quite daunting at first, as you may not have […]
Great. So now you understand the importance of having a video made, you’ve followed best practice and had a great video produced. Brilliant. So now what? Getting a video made is one thing, but you need your customers to see it. Video is the opposite of that dodgy passport photo that you won’t let anyone […]
This is our best practise guide of copyright and privacy issues to be aware of when creating an online video for your business. If a video sharing site receives a complaint about copyright or privacy violation by your video then the worst case scenario is that it will be deleted from the site. YouTube have […]
Now here’s a video that we absolutely LOVE. It’s a great example of how to show your potential customers who you are and what you do in a SIMPLE and engaging way. It’s only a short video about Hudson Signs, a sign-making business based in Ipswich. I’ve never met the guys at Hudson Signs but […]
In case you didn’t know it already, video is now one of the fastest growing segments of the internet advertising market and is firmly established as a darling of internet users – 80% of us now watch online videos. So why is video a must-have for businesses looking to promote themselves online? There are so […]
It’s a bit of an old cliché, but you really do ‘get what you pay for’. That doesn’t quite answer your question though, does it? The most important element I believe is that to get a very good video for your business, you have to use people who have real-world experience, who have practised their […]
YouTube is a community and becoming an active community member can help your video rank higher within the YouTube search results. Here are five factors which influence the ranking of videos on YouTube, along with tips on how to optimise for each one: 1. Title and description Title and description are core to relevancy, see […]
In April 2011 there were 2.2 billion video streams by UK users of which 1.48b were on YouTube (Nielsen Videocensus, April 2011). YouTube is crucial to any video marketing campaign being the most used video site in the world, also YouTube is owned by Google and its videos are becoming increasingly visible within Google search […]