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Marketing Advice from Yell

How Do Banner Ads Work?

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer. What is a banner ad? A banner advert is just a type of hyperlink, using a graphic instead […]


What Sort of Businesses Use Banner Advertising?

The simple answer is, all businesses with an online presence can use banner advertising. Banner advertising can be effective for any business that wants to increase brand awareness, drive targeted traffic to their website and generate sales. Which types of businesses can benefit the most? For small businesses and niche businesses, banner advertising can be […]


What Types of Banner Ad Exist for Internet Marketing?

A banner advert is a rectangular image which appears alongside the main content on a website – usually including some text. They are usually tall and thin (appearing at the side of the page), or short and wide (appearing at the top or bottom of the page). Depending on your needs, you can customise your […]


How Do I Monitor the Success of My Banner Ad?

It’s tempting to think that once you’ve created your banner adverts and placed them, your job is done. In fact it’s vital to measure how your ads are performing over time – so you can make adjustments and maximise your return on investment. There are several measures used to gauge banner ad success: page views […]


Do I Have to Have a Website to Buy Banner Advertising?

The short answer is, yes. When your banner advert is displayed on a website, it functions as a hyperlink – much like hyperlinks you see in text that are usually highlighted or underlined. When the reader clicks on your banner ad, they’re taken to your website. You don’t have to have a sophisticated site with […]


Is Banner Advertising Effective for Small Companies?

Banner advertising can be a useful way for small companies to attract visitors to their website. A high-quality banner ad that clearly explains what services you offer and what makes you special is a cost-effective way to interest potential customers. Cost control The main advantage of internet banner advertising for small companies is that you […]


What Is Banner Advertising?

Banner adverts are one of the most popular forms of online advertising. They can help you increase traffic to your website, generate sales and increase brand awareness. In its most basic form, a banner advert is a rectangular image which appears alongside the main content on a website. They are usually tall and thin (appearing […]


What Makes a Good Banner Ad?

When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]


What Would Be the Best Site to Put My Banner Ad On?

One of the most important things to think about when you start a web banner advert campaign is: where should you place your advert? Banner placement – which websites your banners appear on, and where – can make the difference between success and failure for your website promotion strategy. Targeted banner advertising yields results As […]


Are Banner Ads More Effective Than Pop-Ups?

As part of your internet marketing strategy, you might consider using pop-up or banner advertising. Either can be effective for driving traffic to your website. However, you should be aware of the potential pitfalls. How do pop-up adverts work? Pop-up ads are adverts which appear in their own, small browser window on top of the […]


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