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Marketing Advice from Yell

10 Social Media Mistakes to Avoid

1. Lack of planning As with any business activity, social media needs planning. A social media marketing plan needs objectives, strategies, a realistic allocation of time and money and a clear understanding of why you are doing it. 2. Not talking to the market It’s essential to build a relevant audience of customers and potential […]

What Should I Post on My Facebook Page?

  Think about the differences between a business discussion and a conversation with friends. Although you may share some personal information with a business contact, the discussion will mainly be about relevant business issues. You should follow this pattern with your Facebook Business page. Posting topics Think about why people are visiting your Facebook Business […]

What Can LinkedIn Do for My Business?

LinkedIn is a business-focused social network that claims more than 150 million members, including companies and individuals. For SMEs, LinkedIn offers a range of opportunities that are different from those provided by consumer social media such as Facebook and Google Plus. The site can be used by businesses in a number of ways, including: promoting […]

What Can the New Facebook Business Pages Do for My Business?

Facebook has over 800 million users, of whom over half are active on a daily basis, and more than 400 million who use the platform on smartphones. Facebook Business pages can offer an effective way of communicating with, and promoting to, this vast audience. Planning is vital There’s no point simply opening a Facebook account […]

Why Is Social Media Important for Small Businesses?

Social media is now part of everyday life. Some statistics suggest that over 20% of adults visit a social website every day, and business brands increasingly use social platforms as a way of reaching out to their customer base. There are a number of significant benefits for small businesses who use social media marketing in […]

Five Social Media Marketing Tips for a Small Business

Making the most of social media opportunities calls for an integrated approach that uses all – or as many as possible – of the opportunities presented. The importance of image Because all social media comes with ready-made profile templates, it’s tempting to take the easy route and do the minimum. On the one hand, your […]

Why Should a Business Have a Google Plus Business Page?

In many ways, Google Plus is similar to Facebook, but it has various additional features which make it useful for business. Here are some of the reasons you should consider starting a Google Plus page for your business: Better SEO results. Google Plus pages are automatically indexed on the Google search engine, which tends to […]

Five Things Businesses Should Know About Google +

Google + (or Google Plus) is the search engine leader’s latest attempt to build a social network to rival Facebook, and is now estimated to have more than 100 million users. It remains to be seen whether Google + takes off in the way that Facebook and Twitter has – it’s operating in a very […]

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