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Marketing Advice from Yell

Designing a Website – the Basics

The three most basic considerations when planning a website are its structure, its design, and its navigation. Structure The structure of your website means how many pages it has, and what appears on each one. Even the most basic website will probably want to have: a home page a page describing what products or services […]


Be Seen in Search to Be Successful – Infographic

The final instalment of our Digital Marketing for SMEs series sees us take a look at how businesses can harness customers from search engines. Our research suggests that almost 90% of people turn to search engines when looking for a product or service. So if your website can’t be found via search, you might just […]


Socialise Your Enterprise – Infographic

You might have heard of Twitter and Facebook, but what about Foursquare? And LinkedIn? There are more and more social networks being launched every month, and all of them represent an opportunity for you to connect with existing and potential customers. This infographic examines how people interact with businesses on four of the key networks; […]


Don’t Be a Twit: Tweet Your Customers! – Infographic

There are well over 100,000,000 Twitter users worldwide and our research suggests that more than three quarters would consider contacting a business via Twitter – so how can you afford not to market your business on the social network? We’ve surveyed more than 1,000 people about how they use Twitter to connect with businesses and […]


Your Website Is Your Cash Register – Infographic

How do you think consumers feel about buying online? Our research found that 80% of respondents had bought something online within the past month. Apply that to the UK population and how can your business not afford to be selling online? Take a look at this infographic for top tips from our experts on setting […]


Lights, Camera, Customers! – Infographic

Online video offers up a fantastic opportunity for you to get your brand and website in front of a huge number of people. Don’t believe us? More than a quarter of all Londoners we surveyed share video online each and every day. That’s a lot of people. This infographic explores online video; our experts have […]


Putting Yourself on the Map

Google isn’t just the biggest search engine in the UK – it also offers some additional services to help businesses market themselves online. One such service is Google Places; the local business listings that appear to be pinned to a map when your search results are shown. Even if you don’t have a website, Google […]


Digital Marketing for SMEs – Infographic Series

We’re very excited to announce the launch of Digital Marketing for SMEs; a series of six infographics offering advice and information to small and medium-sized enterprises (SMEs) about marketing themselves online in the UK. Over the past few months, we’ve worked with OnePoll to survey more than 1,000 people on how they interact with businesses […]


What Are the Options for Affordable Website Design?

These days, businesses no longer need to employ specialist designers to build their website. There are a number of providers online offering pre-built web templates, to help businesses build their own basic sites for a fraction of the price. WYSIWYG (what you see is what you get) software also helps bridge the gap between pre-set […]



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