As we’ve already talked about on this blog video is a valuable marketing medium for businesses of all kinds. YouTube is the world’s second largest search engine – larger than Bing, AOL, Yahoo, and Ask combined! And on top of that, tech giant Cisco predict that video content will account for 82% of internet traffic by 2021.
So needless to say video is here for good, and as such it can be an invaluable part of any business’s marketing strategy. So as our minds turn to the new year, let’s look at some of the growing video trends that’ll take us into 2018.
360-Degree Video & Virtual Reality
Let’s get the biggest one out of the way first. As prices for consumer technology decrease, more and more people now have virtual reality headsets in their homes. At the same time, it is now cheaper than ever to invest in 360-degree recording equipment. These two factors can be a match made in heaven for marketers.
It’s now easier than ever to enjoy 360-degree video in your own home with or without a VR headset, as YouTube and Facebook both support headset and 2D-screen viewing. Though with a bit of inventiveness, 360-degree video can be used for a wide array of marketing purposes, it has really come into it’s own in the realm of tourism marketing. Pair a 360-degree camera with a drone, and you’ve got the potential for amazing fly-over footage…
Or simply for use around the office for immersive “behind the scenes” potential…
Though this format is arguably the most expensive on this list, it still has a certain novelty factor which may help your business stand out from competitors.
Next, we come to a video option that is much more affordable – all you need is a smartphone and an internet connection. Through apps like Facebook, Instagram, and Periscope, anyone can stream live video from a smartphone or tablet, from anywhere they like, and share it with followers from around the world. This obviously has significant marketing applications.
Live video streaming can provide an essential human touch to your business. You get to candidly share ideas with your followers and provide a live look behind the scenes. Live streaming also provides ample interaction possibilities; with those tuning in asking questions and giving feedback on the fly. People across the globe can get to know you and your company closely; if you publicise a regular time that you go live every week, your followers will know when to catch you each time.
Additionally, if you save your live broadcasts you can always share them later on video platforms like YouTube – immortalising your advice for all to see!
Video Formats that Prioritise Mobile & Social
More and more people are consuming video through mobile – and especially through mobile-based social media apps. With this in mind, the format in which video is presented may also need to change in order to stay relevant for social platforms.
Remember that many social media platforms including Facebook, Twitter, and Instagram all favour square shaped video formats, so if you’re looking to focus on social video then bear this in mind. Also be aware that Facebook and Instagram autoplay videos without sound unless the user opts to switch it on. Therefore, you may want to focus on visuals and provide explanations through stylised text within the video so people can still appreciate the content without audio.
Ecommerce Video Applications
We’ve all been there – deciding whether or not to buy a product online because mere still photos don’t do the product justice. However, if you’re an online retailer and you haven’t harnessed the power of video product descriptions yet, you may be missing a trick. Video gives you the opportunity to demonstrate your product, and gives the customer a more practical understanding of each item. Additionally, if you’re showing people how to use a product correctly from the outset, you’re less likely to get customers who are disappointed because they’re using the product incorrectly.
If you upload your videos through public sharing platforms like YouTube and Vimeo, then there’s also a chance that people may stumble across your branded video content whilst idly browsing.
Video Becoming More Integral to Marketing Strategy
Blogging and social media are currently quite mainstream ways of getting your name out there, due to their lower barriers to entry. However, as tech prices drop and our reliance on video grows, more smaller companies will be able to jump on the video bandwagon, possibly even releasing videos to the same extent as they might have blogged in the past.
Video provides the opportunity to share engaging stories and video testimonials in a compelling and human way. We generally process visual media far more quickly than text, which naturally draws us to images and video. In our increasingly busy lives, video is generally seen as more convenient and digestible than settling in to read a blog post or analyse impenetrable data.
So I hope you’re not camera shy! Video is a valuable marketing avenue, and one that certainly shows no signs of stopping as we move into the new year.Wondering what’s in store for the world of #videomarketing in 2018? Click To Tweet
What video trends can you see yourself using in 2018? Are you doing any of the above things already? Do you dislike any of the above styles? Let’s have a natter down in the comments!
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