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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

22 Complex Marketing Terms Explained in Plain English

Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]


Welcome to 360° Customer Service

It might seem like customer service bots are reducing humans to mere meat sacks taking up oxygen but nothing could be further from the truth. 21st century customer service is all about using automation to free up your humans for the important stuff, like customer retention. These days, you need to be everywhere – all […]


4 PPC Factors You Can Influence With Bid Modifiers

Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]


Why Your Website Needs to be HTTPS ASAP

The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this in 2018. If not, all the time, effort and money you’ve […]


Refinancing Your Business: How To Use It To Your Benefit

Business finance comes in all shapes and sizes, and while this can make it a tricky area to navigate, you can also use it to your advantage. Refinancing involves either consolidating debts, or raising cash using the assets in your business. In this article, we’ll have a look at these two main areas of refinancing […]


How To Improve Your PPC Impression Share

Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


How To Heal Customers’ Pain Points

Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]


3 Great Referral Schemes To Drive More Business

A referral scheme gives you the best chance of getting more customers just like the ones you already have and love the most. Once you’ve reached someone who liked you enough to buy from you, wouldn’t it be great to then infect all their friends with the same love bug? Let’s get into referrals schemes. […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


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