Here is a quick ‘To Do’ list for social media marketing to get you started.
- Establish a starting point
- Define a strategy
- Match the medium with the message
- Avoid the common mistakes small business owners make when embarking into social media for the first time
- Know the relevance of blogging
- Which social media sites and tools are right for my business?
- Measure the effectiveness of your social media
- Know the golden rules for businesses using social media.
- Think about how you’re going to use social media:
- Promoting specific offers.
- Inviting feedback and carrying out market research.
- A route for customers to access your PR.
- Establishing a reputation as a customer-focused business, committed to service and communication with customers.
- Showing yourself as an active participant in your sector, willing to get involved in industry-wide debates and initiatives.
- Cementing relationships with existing suppliers, recommending good ones and finding new ones.
