Banner ads (or display ads) are visual adverts placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and sizes, and can contain everything from text and images to animations, video and audio. Banner Advertising often works well with Pay-Per-Click Advertising as an effective way to drive relevant & targeted traffic to your website, and to ensure your business is at the front of consumers’ minds when they are searching online.
Banner advertising can be a useful way for small companies to attract visitors to their website. A high-quality banner ad that clearly explains what services you offer and what makes you special is a cost-effective way to interest potential customers. Cost control The main advantage of internet banner advertising for small companies is that you […]
Banner adverts are one of the most popular forms of online advertising. They can help you increase traffic to your website, generate sales and increase brand awareness. In its most basic form, a banner advert is a rectangular image which appears alongside the main content on a website. They are usually tall and thin (appearing […]
When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]
One of the most important things to think about when you start a web banner advert campaign is: where should you place your advert? Banner placement – which websites your banners appear on, and where – can make the difference between success and failure for your website promotion strategy. Targeted banner advertising yields results As […]
As part of your internet marketing strategy, you might consider using pop-up or banner advertising. Either can be effective for driving traffic to your website. However, you should be aware of the potential pitfalls. How do pop-up adverts work? Pop-up ads are adverts which appear in their own, small browser window on top of the […]
Banner advertising is a popular method for companies with an online presence to drive traffic to their websites. It’s a good way to target potential customers and bring them directly to your website, for a low initial investment. As with any form of advertising, how effective your banner marketing is depends on you using the […]
Every single aspect of your banner campaign will relate back to the goals you set at the beginning. What is the purpose of your campaign? What are you trying to achieve? You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]
As your campaign is running and once it’s come to an end you will need to be able to decide if it worked or not. You need to establish how you do this BEFORE your campaign finishes, ideally before it starts. The Stats When looking at statistics there are three main things you need to […]
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]
Before you start any new advertising campaigns you need to decide what you’re trying to achieve. So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first. […]