Banner Ads are ‘targeted adverts’ that are placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and can contain everything from text and images to animations, video and audio. Banner Advertising goes hand in hand with Pay-Per-Click as an effective way of generating traffic and putting your business in the front of consumers’ minds.
Engaging your audience (Part 1) What’s next? You’ve got a customer interested and they want to find out more, depending on what options you’ve given them, they can call, email or visit your website. I would always prefer to do my research on-line and so do 77% of internet users (ONS, August). They’re forming an […]
Awareness and engagement The first question you really need to ask yourself is, ‘where are my potential customers going to see my advert?’. If the answer leads you to advertise in the local newspaper or on billboards then the next question you need to ask yourself is, ‘how will my potential customers engage with my […]