Banner Ads are ‘targeted adverts’ that are placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and can contain everything from text and images to animations, video and audio. Banner Advertising goes hand in hand with Pay-Per-Click as an effective way of generating traffic and putting your business in the front of consumers’ minds.
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]
Before you start any new advertising campaigns you need to decide what you’re trying to achieve. So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first. […]
What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]
Engaging your audience (Part 1) What’s next? You’ve got a customer interested and they want to find out more, depending on what options you’ve given them, they can call, email or visit your website. I would always prefer to do my research on-line and so do 77% of internet users (ONS, August). They’re forming an […]
Awareness and engagement The first question you really need to ask yourself is, ‘where are my potential customers going to see my advert?’. If the answer leads you to advertise in the local newspaper or on billboards then the next question you need to ask yourself is, ‘how will my potential customers engage with my […]