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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

What Is a Good E-Commerce Business Strategy?

Developing a good e-commerce business strategy starts with the same process of planning and preparation as any other business activity. Whether this is a new venture, or you want to get your existing business ready to trade online, you need to consider the following: Do you want to trade conventionally as well as online, or […]


Five Questions to Ask About Your Business With Regards to E-Commerce

Most businesses will benefit from an online presence, but they do not necessarily need an e-commerce solution. It is true that e-commerce is relatively straightforward, but that doesn’t mean it is right for every business. In many cases, an online presence can simply be an informative website. Answering these questions should help you decide whether […]


How Are E-Commerce and Website Design Linked?

The design of an e-commerce website is very important in achieving success in the marketplace. A website that is confusing, difficult to use, unclear or unwelcoming is not likely to be successful. Bespoke or off-the-shelf? The choice between a bespoke e-commerce design or a standard solution will depend largely on the available budget. Bespoke designs […]


Tips on Creating a Good Customer Experience Using E-Commerce

Keeping customers happy is essential for all businesses, but it is all the more important if selling using e-commerce, because the environment is so competitive. These tips will help to create a good customer experience throughout the online shopping process. Make it easy for the customer to find products Some visitors are happy to browse […]



Does E-Commerce Vary From B2B to B2C?

There are a number of fundamental differences between business-to-business (B2B) and business-to-consumer (B2C) marketing, and many of these apply whether the marketing involves e-commerce or conventional routes to market. With e-commerce, much of the marketing media – pay-to-click advertising, emails, banners and PR – and the actual websites are similar for both B2B and B2C […]


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