Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.
We’ve all been there. You’re doing a bit of online shopping, you find the perfect pair of jeans and you want to know more. But when you click ‘learn more’ … nothing. There are no details about the material, no sizing information and no reviews – just a larger picture. Disappointed, you leave the site, […]
You can do everything right on your website, yet people will still put things in their shopping basket and then disappear. In fact, on average, around 68% of online shopping baskets are abandoned before users check out. You wouldn’t walk into a supermarket, fill up your trolley and then walk out leaving it behind. So […]
Rumours that email marketing is dead are everywhere but it just isn’t true. Most people spend a good portion of their day sending and receiving emails (I know I do) so there’s plenty of potential… the difficulty is managing to stand out from the crowd. So how do you convince someone to open your email […]
Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]
When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]
If you’re getting into e-commerce for the first time, you probably have a fairly limited budget. Fortunately there is a fairly wide range of free or low-cost e-commerce solutions available, including website templates, tools and software, which will enable you to set up an online store fairly easily. It is, however, important to look carefully […]
If you have, or are planning, an e-commerce store, it is vital to make sure that customer data is secure and that you have systems in place to prevent fraud and scams. The ‘padlock’ symbol emphasizes that sensitive information is protected, and it’s a good idea to have third-party certification of your e-commerce security. Essential […]
Abandonment: when someone leaves your e-commerce site or online store, abandoning a possible purchase or failing to take the desired action. Address verification service (AVS): a service provided by credit card companies to verify that a customer’s billing address is the same as that given during an ordering process. Auto responder: an automatic email sent […]
What e-commerce is in simple terms, is a way of doing business over the internet. It can be used to sell products – both physical and digital – and some services, and it can be used by every size of organisation from a sole trader to a multi-national corporation. It is, however, important to remember […]
There are several ways to increase your online sales. Here are some of the most effective. Make your customers feel special The best way to improve customer retention is to make sure that people who visit your site feel special. Get visitors to sign-up for an email newsletter, and make sure you send out regular […]