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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

A Guide to Contracts

Whenever you buy or sell, you’re entering into a contract – a legally-binding agreement. All businesses need to be aware of their basic obligations under contract law. You have a contract when: Both buyer and seller agree to make a contract An offer is made and accepted Something of value (‘consideration’) is exchanged. For example, […]


How to Optimise a Facebook Business Page

With around 24 million daily users, it’s not hard to see why you need to know how to optimise a Facebook Business Page. It means that 2 out of every 3 people with an internet connection in the UK are checking into Facebook each day. And there are numerous benefits for your company beyond raising […]


How to Up-Sell to Your Customers Successfully

The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]


Beginner’s Guide to Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or SEO)? SEO or search engine optimisation is understanding of how […]


Choosing Colours for Your Website

Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]


Getting Started With Google My Business

Creating a free Google My Business listing makes it easier for customers and other people to find you online. A listing helps increase the visibility of your business when people use Google Search, Google Maps or the Google+ (Google Plus) social network. If you previously listed your business in Google Places or Google+, these have […]


How to Attract the Right Social Media Audience and Increase Followers

Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]


How to Use LinkedIn for Business Development

LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]


What Is Image Optimisation and Why Is It Important for Your Website?

Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]


Beginner’s Guide to Pay Per Click Advertising (PPC)

If your website isn’t attracting a lot of visitors, you might want to think about how to get people there. After all, why would you have a site if you didn’t want people to come and visit you? Search engine optimisation is still a great idea to get search engines to list you highly in […]


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