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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Keep Google Happy – Create Quality Content

Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]


How To Get More Traffic From Google Quick Answer Boxes

Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]


Using social media for recruitment: 11 tips for attracting new staff

To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]


How to Set Up a Twitter Account for Your Business

No matter who you are or what you have to say – celebrity, fictional character or the man on the street – Twitter is open to you. And if you run a business, there’s lots for you there too, if you know how to make the most of your brand online. The social media site […]


Cool Ways to Show Off Your Business With Instagram

Hey, Instagram is not just for 15-year-olds. Everyone likes pretty pictures. That said, it’s true that the people who use the platform most tend to be teens and 20-somethings. But you know what’s great about them? They have disposable income, are easily distracted by shiny things and love to overshare. I can say this because […]


How to Grow a Targeted Twitter Follower Base for Your Business

Finding and enticing the relevant people to follow your brand on Twitter is not as easy as most social media mass-follower software companies would have you think. There are people out there with personal accounts set up purely to elicit followbacks, and these people will latch onto you and inflate your actual follower count without […]


How to Write a One-Page Marketing Plan

Writing any kind of plan for a business is daunting at first. Whilst most business owners at some time have written a business plan, very few write a marketing plan. Why is this? It’s simply because a business must have a business plan to obtain funding and therefore it’s almost mandatory. So, the business had […]


How to Find Your Business Tone of Voice

First things first – what is tone of voice? It’s always used as a stock phrase, tone-of-voice, but let’s have a look at what it actually means, shall we? Voice: The voice is the overall personality of your company. It’s shaped around core values that you hold dear, which define your purpose and mission. Tone: […]


A Guide to Contracts

Whenever you buy or sell, you’re entering into a contract – a legally-binding agreement. All businesses need to be aware of their basic obligations under contract law. You have a contract when: Both buyer and seller agree to make a contract An offer is made and accepted Something of value (‘consideration’) is exchanged. For example, […]


How to Optimise a Facebook Business Page

With around 24 million daily users, it’s not hard to see why you need to know how to optimise a Facebook Business Page. It means that 2 out of every 3 people with an internet connection in the UK are checking into Facebook each day. And there are numerous benefits for your company beyond raising […]


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