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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

10 Tips For Using Interviews In Your Marketing Videos

Interviews can be incredibly powerful. You can probably think of interviews you’ve seen that have affected you deeply. People who have suffered terrible trauma move us by their experiences. It’s also true that I can remember interviews that have made me cry with laughter. I also remember watching interviews that have made me think that […]


How to Add Content to Your Yell.com Listing

Hi, I’m Richard, Product Manager at Yell. In our last video I showed you how to get your business listed on Yell.com. In this video I’m going to be showing you how to get more information about your business added to your listing, and also provide you some information on the benefits this will have for your business […]


How To Schedule, Edit And Backdate Facebook Business Page Posts

In this video I take you through the straightforward process of creating, scheduling, editing and backdating Facebook business page posts. Transcript As a business owner myself, I understand how running your own business can be incredibly time consuming. With so many things to do, you really need to master the essential skill of time management. […]


How To Set and Achieve Sales Targets For Your Business

For most small businesses, setting sales targets is a “finger in the wind” exercise. There’s almost a glass ceiling placed on what can be achieved, with targets generally a reflection on actual performance from the previous year. Many also fail to track success throughout the year either on a monthly or weekly basis and instead […]


Facebook Boosts: How To Reach The Right Audience

Boosting a Facebook post is a simple and cost-effective way of extending the reach of your content towards an audience of your choosing. While you might have a good idea of who your audience is, knowing how to reach them isn’t always straightforward. Facebook boosts give you a lot of control over who you target; all […]


How to Add Your Business Listing to Yell.com in 2 Minutes

Watch this video to find out how to add your business listing to Yell.com for free, and in less than 2 minutes! Video transcript: Hi I’m Richard, product manager at Yell. I’m going to show you how quick and easy it is to get your business listed for free on Yell.com, the UK’s leading business directory. So […]


3 Ways You Can Champion Customers in Your Marketing

Customers, like horses, are beautiful but unpredictable beasts. With the rise of social media and the increase in a customer’s public voice, they are both a massive asset and a terrifying unexploded bomb. Inviting customers to share their thoughts about your product is therefore pretty brave; necessary too, though. Brands that don’t welcome an open […]


Get Real Results by Split Testing Your eCommerce Pages (the scientific way!)

eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]


How to Keep Google Happy – Create Quality Content

Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]


How To Get More Traffic From Google Quick Answer Boxes

Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]


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