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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

Cool Ways to Show Off Your Business With Instagram

Hey, Instagram is not just for 15-year-olds. Everyone likes pretty pictures. That said, it’s true that the people who use the platform most tend to be teens and 20-somethings. But you know what’s great about them? They have disposable income, are easily distracted by shiny things and love to overshare. I can say this because […]


How to Grow a Targeted Twitter Follower Base for Your Business

Finding and enticing the relevant people to follow your brand on Twitter is not as easy as most social media mass-follower software companies would have you think. There are people out there with personal accounts set up purely to elicit followbacks, and these people will latch onto you and inflate your actual follower count without […]


How to Write a One-Page Marketing Plan

Writing any kind of plan for a business is daunting at first. Whilst most business owners at some time have written a business plan, very few write a marketing plan. Why is this? It’s simply because a business must have a business plan to obtain funding and therefore it’s almost mandatory. So, the business had […]


How to Find Your Business Tone of Voice

First things first – what is tone of voice? It’s always used as a stock phrase, tone-of-voice, but let’s have a look at what it actually means, shall we? Voice: The voice is the overall personality of your company. It’s shaped around core values that you hold dear, which define your purpose and mission. Tone: […]


A Guide to Contracts

Whenever you buy or sell, you’re entering into a contract – a legally-binding agreement. All businesses need to be aware of their basic obligations under contract law. You have a contract when: Both buyer and seller agree to make a contract An offer is made and accepted Something of value (‘consideration’) is exchanged. For example, […]


How to Optimise a Facebook Business Page

With around 24 million daily users, it’s not hard to see why you need to know how to optimise a Facebook Business Page. It means that 2 out of every 3 people with an internet connection in the UK are checking into Facebook each day. And there are numerous benefits for your company beyond raising […]


How to Up-Sell to Your Customers Successfully

The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]


Beginner’s Guide to Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or SEO)? SEO or search engine optimisation is understanding of how […]


Choosing Colours for Your Website

Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]


Getting Started With Google My Business

Creating a free Google My Business listing makes it easier for customers and other people to find you online. A listing helps increase the visibility of your business when people use Google Search, Google Maps or the Google+ (Google Plus) social network. If you previously listed your business in Google Places or Google+, these have […]


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