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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

Beginner’s Guide to Pay Per Click Advertising (PPC)

If your website isn’t attracting a lot of visitors, you might want to think about how to get people there. After all, why would you have a site if you didn’t want people to come and visit you? Search engine optimisation is still a great idea to get search engines to list you highly in […]


Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


How to Write a Good Testimonial for Business

Testimonials play an important role in convincing visitors to your website that your products or services are of good value and that your business delivers what it promises. Visitors to your website look for testimonials to confirm that somebody like them has purchased from you previously and is happy to recommend you. They act social […]


How to Set Up Google+ for Your Business

Google+ might still be a relatively unknown social media platform, but you should still consider adding it to your suite of marketing channels for your business. Google have had several attempts at a social media platform, and they are determined to make it work this time – with their reach and resources, few would bet […]


Using Hashtags to Take Part in Twitter Networking Hours

Twitter is one of the leading social networking tools, with, according to about.twitter.com, 284 million monthly active Twitter users, with 500 million Tweets sent every day. So how can you effectively connect with other Twitter users to promote your brand, products or services, aside from following them in the hope that they will follow back and […]


How to Build Your Email Marketing Lists

One of the main barriers that people come up with when they’re starting out in online marketing, is that they don’t really have a big list to send email campaigns to. Other channels like social media are preferred because you can just send your messages out into the ether and they’ll hit someone between the […]


How to Register for a Domain Name or URL

Choosing and registering a domain name is relatively straightforward, although there are some restrictions. In particular, the name you choose must be: unique – for example, you can’t register ‘yell.com’ as it already belongs to someone else truthful – names which deliberately mislead potential customers are illegal in most countries There are also restrictions on […]


What Is Google Analytics and What Can It Do?

Google Analytics is a free web analytics service that tracks visitors to a website and provides data on how visitors found the site and what they did when they got there. This helps site owners to improve the performance of their website, increasing sales and maximising calls to action. How does it work? In order […]


How to Set Up an E-Commerce Site

There are several ways to set up an e-commerce site. The best way for your business will depend on the type of products you are selling, and the resources you can devote to setting up the site. Using a marketplace The first decision is whether you will build your own e-commerce store or sell through […]


Making the Important Stuff Stand Out

Reading a webpage isn’t like reading a book, magazine, or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That means […]


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