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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Attract the Right Social Media Audience and Increase Followers

Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]


How to Use LinkedIn for Business Development

LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]


What Is Image Optimisation and Why Is It Important for Your Website?

Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]


Beginner’s Guide to Pay Per Click Advertising (PPC)

If your website isn’t attracting a lot of visitors, you might want to think about how to get people there. After all, why would you have a site if you didn’t want people to come and visit you? Search engine optimisation is still a great idea to get search engines to list you highly in […]


Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


How to Write a Good Testimonial for Business

Testimonials play an important role in convincing visitors to your website that your products or services are of good value and that your business delivers what it promises. Visitors to your website look for testimonials to confirm that somebody like them has purchased from you previously and is happy to recommend you. They act social […]


How to Set Up Google+ for Your Business

Google+ might still be a relatively unknown social media platform, but you should still consider adding it to your suite of marketing channels for your business. Google have had several attempts at a social media platform, and they are determined to make it work this time – with their reach and resources, few would bet […]


Using Hashtags to Take Part in Twitter Networking Hours

Twitter is one of the leading social networking tools, with, according to about.twitter.com, 284 million monthly active Twitter users, with 500 million Tweets sent every day. So how can you effectively connect with other Twitter users to promote your brand, products or services, aside from following them in the hope that they will follow back and […]


How to Build Your Email Marketing Lists

One of the main barriers that people come up with when they’re starting out in online marketing, is that they don’t really have a big list to send email campaigns to. Other channels like social media are preferred because you can just send your messages out into the ether and they’ll hit someone between the […]


How to Register for a Domain Name or URL

Choosing and registering a domain name is relatively straightforward, although there are some restrictions. In particular, the name you choose must be: unique – for example, you can’t register ‘yell.com’ as it already belongs to someone else truthful – names which deliberately mislead potential customers are illegal in most countries There are also restrictions on […]


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