• Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Up-Sell to Your Customers Successfully

The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]


Beginner’s Guide to Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or SEO)? SEO or search engine optimisation is understanding of how […]


Choosing Colours for Your Website

Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]


Getting Started With Google My Business

Creating a free Google My Business listing makes it easier for customers and other people to find you online. A listing helps increase the visibility of your business when people use Google Search, Google Maps or the Google+ (Google Plus) social network. If you previously listed your business in Google Places or Google+, these have […]


How to Attract the Right Social Media Audience and Increase Followers

Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]


How to Use LinkedIn for Business Development

LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]


What Is Image Optimisation and Why Is It Important for Your Website?

Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]


Beginner’s Guide to Pay Per Click Advertising (PPC)

If your website isn’t attracting a lot of visitors, you might want to think about how to get people there. After all, why would you have a site if you didn’t want people to come and visit you? Search engine optimisation is still a great idea to get search engines to list you highly in […]


Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


How to Write a Good Testimonial for Business

Testimonials play an important role in convincing visitors to your website that your products or services are of good value and that your business delivers what it promises. Visitors to your website look for testimonials to confirm that somebody like them has purchased from you previously and is happy to recommend you. They act social […]


131 - 140 of 157 results