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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Set Up an E-Commerce Site

There are several ways to set up an e-commerce site. The best way for your business will depend on the type of products you are selling, and the resources you can devote to setting up the site. Using a marketplace The first decision is whether you will build your own e-commerce store or sell through […]


Making the Important Stuff Stand Out

Reading a webpage isn’t like reading a book, magazine, or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That means […]


Choosing an Icon Set

Icons, when used effectively, are a great way to emphasise aspects of your website design, make elements more recognisable and create minimal interfaces. Last week I wrote about how considerations in your website design such as imagery and colours can establish a personality but the style of the icons you use are equally as important […]



How to Set Up Google AdWords Conversion Tracking

To track elements of your website, most people use Google Analytics. It’s a great program which allows real insight into how people interact and navigate around your website. Most people also use it to track conversions, such as adding the visit / URL from a ‘thank you for contacting us’ type page as a ‘conversion’ […]


Small Business Guest Post: ‘How We Measure Our Social Media ROI’

PGS Plumbers is a London-based plumbing company that has been in business for over a decade. Here, Guy Andrews from PGS explains how the company tracks its all-important social media return on investment (ROI) and the tools that help make this job easy. Social media is one of the core fundamentals of PGS Services’ online […]



Analytics for Local SEO

Having covered some basics on optimizing for Local search, it’s vital to have reliable reporting on your website to measure the success of any organic search campaign. The range of analytics tools available online is vast and to keep things simple at this stage I will focus on those that are most popular and simple […]


How Do I Monitor the Success of My Banner Ad?

It’s tempting to think that once you’ve created your banner adverts and placed them, your job is done. In fact it’s vital to measure how your ads are performing over time – so you can make adjustments and maximise your return on investment. There are several measures used to gauge banner ad success: page views […]


What Makes a Good Banner Ad?

When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]


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