Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.
Google+ might still be a relatively unknown social media platform, but you should still consider adding it to your suite of marketing channels for your business. Google have had several attempts at a social media platform, and they are determined to make it work this time – with their reach and resources, few would bet […]
Twitter is one of the leading social networking tools, with, according to about.twitter.com, 284 million monthly active Twitter users, with 500 million Tweets sent every day. So how can you effectively connect with other Twitter users to promote your brand, products or services, aside from following them in the hope that they will follow back and […]
One of the main barriers that people come up with when they’re starting out in online marketing, is that they don’t really have a big list to send email campaigns to. Other channels like social media are preferred because you can just send your messages out into the ether and they’ll hit someone between the […]
Choosing and registering a domain name is relatively straightforward, although there are some restrictions. In particular, the name you choose must be: unique – for example, you can’t register ‘yell.com’ as it already belongs to someone else truthful – names which deliberately mislead potential customers are illegal in most countries There are also restrictions on […]
Google Analytics is a free web analytics service that tracks visitors to a website and provides data on how visitors found the site and what they did when they got there. This helps site owners to improve the performance of their website, increasing sales and maximising calls to action. How does it work? In order […]
There are several ways to set up an e-commerce site. The best way for your business will depend on the type of products you are selling, and the resources you can devote to setting up the site. Using a marketplace The first decision is whether you will build your own e-commerce store or sell online […]
Reading a webpage isn’t like reading a book, magazine, or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That means […]
Icons, when used effectively, are a great way to emphasise aspects of your website design, make elements more recognisable and create minimal interfaces. Last week I wrote about how considerations in your website design such as imagery and colours can establish a personality but the style of the icons you use are equally as important […]
I recently visited the Business Start-up Exhibition at Earls Court and saw Paula Wynne give a talk aimed at small and medium sized businesses (SMEs) on how to become number one in Google search results. So I thought I’d share what I learnt from her talk with you guys here. Paula used the talk to […]
To track elements of your website, most people use Google Analytics. It’s a great program which allows real insight into how people interact and navigate around your website. Most people also use it to track conversions, such as adding the visit / URL from a ‘thank you for contacting us’ type page as a ‘conversion’ […]