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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

Facebook Boosts: How To Reach The Right Audience

Boosting a Facebook post is a simple and cost-effective way of extending the reach of your content towards an audience of your choosing. While you might have a good idea of who your audience is, knowing how to reach them isn’t always straightforward. Facebook boosts give you a lot of control over who you target; all […]


How to Add Your Business Listing to Yell.com in 2 Minutes

Watch this video to find out how to add your business listing to Yell.com for free, and in less than 2 minutes! Video transcript: Hi I’m Richard, product manager at Yell. I’m going to show you how quick and easy it is to get your business listed for free on Yell.com, the UK’s leading business directory. So […]


3 Ways You Can Champion Customers in Your Marketing

Customers, like horses, are beautiful but unpredictable beasts. With the rise of social media and the increase in a customer’s public voice, they are both a massive asset and a terrifying unexploded bomb. Inviting customers to share their thoughts about your product is therefore pretty brave; necessary too, though. Brands that don’t welcome an open […]


Get Real Results by Split Testing Your eCommerce Pages (the scientific way!)

eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]


How to Keep Google Happy – Create Quality Content

Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]


How To Get More Traffic From Google Quick Answer Boxes

Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]


Using social media for recruitment: 11 tips for attracting new staff

To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]


How to Set Up a Twitter Account for Your Business

No matter who you are or what you have to say – celebrity, fictional character or the man on the street – Twitter is open to you. And if you run a business, there’s lots for you there too, if you know how to make the most of your brand online. The social media site […]


Cool Ways to Show Off Your Business With Instagram

Hey, Instagram is not just for 15-year-olds. Everyone likes pretty pictures. That said, it’s true that the people who use the platform most tend to be teens and 20-somethings. But you know what’s great about them? They have disposable income, are easily distracted by shiny things and love to overshare. I can say this because […]


How to Grow a Targeted Twitter Follower Base for Your Business

Finding and enticing the relevant people to follow your brand on Twitter is not as easy as most social media mass-follower software companies would have you think. There are people out there with personal accounts set up purely to elicit followbacks, and these people will latch onto you and inflate your actual follower count without […]


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