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Mobile Optimisation

Did you know that in 2014 over 30% of online sales were made via smartphones and tablets? Having a website that works flawlessly across multiple devices is essential to keeping your business accessible to your customers. A ‘mobile optimised’ website will automatically display in a different way depending on what device your visitors are using, so you never have to worry about missing potential leads.

Google Boosts Mobile-Friendly Websites in Its Search Rankings

Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]



Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


Tips on Mobile SEO Best Practice

Use of the mobile web – accessing the internet using tablets and smartphones – has increased exponentially in the past few years, and this accelerated usage is likely to continue. As a result, although mobile search engine optimisation (SEO) is still a relatively new concept, it’s increasingly important for businesses to master it. Differences between […]


Does Mobile Need to Be Considered When It Comes to User Experience?

The use of mobile devices to access the internet has hugely increased in recent times. More and more, people are using smartphones and tablet computers: to find specific information, eg train times to research products and prices before buying in a physical store for entertainment on the move User experience is definitely something to think […]


Website Design: The Mobile Problem

With the surge in smart phones, tablet devices and netbooks and better mobile internet, more people than ever are accessing the web on the move. Traditionally people would be accessing the web via a desktop computer which was a fairly standard web experience. However the huge range of devices people are now accessing the web […]


Make Sure You’re Optimising Your Website for Mobile

At the Brighton Digital Marketing Festival this month there was a strong theme running through the speaker sessions – make sure you’re mobile ready. We’ve heard it’s the year of mobile for a few years now but the evidence is there that it really is time to get with the handset. If you’re not with […]


Does the Mobile Market Need to Be Considered in Website Build?

Websites built for viewing on a computer monitor or laptop screen are often difficult to view on a mobile device such as smartphones or tablet computers. Especially on a smartphone, users will generally have to zoom in to make the text visible. Then, depending on how your site is configured, they may have to scroll […]


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