×

Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


How to Plan a Social PR Campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


Why Your Online Reputation is More Important Than Ever

It goes without saying that the internet is an indispensable part of our lives. But it boggles the mind to think how quickly things have developed. The first website (and therefore the part of the internet we call “the World Wide Web”) only went live in 1991. Back then, only a select few of us […]


10 Free Ways to Maintain a Good Online Reputation

Reputation is a funny old thing. A good reputation takes time and effort to build, especially in business. It’s something that’s built over months and years, rather than weeks or days. However, if something goes wrong, all of that good standing can be lost in an instant. Huge companies employ whole teams of people to […]


7 Ways to Boost Customer Relationships over Social Media

There are a number of lazy habits that companies fall into over social media. Not least is the tendency to see social media as little more than a numbers game. We’re constantly reminded of our follower or like counts on social, but the amount of followers you have just isn’t that important. It’s the positive […]


You Don’t Need to be Scared of Bad Reviews. Here’s Why…

So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]


How Can The Yell For Business App Help Your Business?

It’s essential that all small businesses communicate effectively with new leads, raise their profile online, and generally stand out against their competition. And here at Yell, we offer a suite of free digital marketing essentials – including free business listings, a free online visibility scan, and even a free DIY website builder. With this in […]


4 Simple Steps To Manage Your Reputational Risk

Even the cream of the crop can’t please everybody all of the time. Reputational risk can come in all forms. From a full-blown meltdown in the national press to a manager acting in an unprofessional manner at an expo; from a disgruntled customer cussing you on social, to an unhappy member of staff telling their […]


11 - 20 of 46 results