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Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

10 Free Ways to Maintain a Good Online Reputation

Reputation is a funny old thing. A good reputation takes time and effort to build, especially in business. It’s something that’s built over months and years, rather than weeks or days. However, if something goes wrong, all of that good standing can be lost in an instant. Huge companies employ whole teams of people to […]


7 Ways to Boost Customer Relationships over Social Media

There are a number of lazy habits that companies fall into over social media. Not least is the tendency to see social media as little more than a numbers game. We’re constantly reminded of our follower or like counts on social, but the amount of followers you have just isn’t that important. It’s the positive […]


You Don’t Need to be Scared of Bad Reviews. Here’s Why…

So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]


How Can The Yell For Business App Help Your Business?

It’s essential that all small businesses communicate effectively with new leads, raise their profile online, and generally stand out against their competition. And here at Yell, we offer a suite of free digital marketing essentials – including free business listings, a free online visibility scan, and even a free DIY website builder. With this in […]


4 Simple Steps To Manage Your Reputational Risk

Even the cream of the crop can’t please everybody all of the time. Reputational risk can come in all forms. From a full-blown meltdown in the national press to a manager acting in an unprofessional manner at an expo; from a disgruntled customer cussing you on social, to an unhappy member of staff telling their […]


How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


How Influencer Marketing is Changing in 2019 and Beyond

It should go without saying that influencer marketing is absolutely booming. And if you’re here, chances are you’re considering harnessing its power for your own company as we step into 2019. But why is it so popular? Well, let’s look at a couple of statistics from Social Media Today: 94% of marketers who use influencer […]


Humour in Branding: Don’t Let the Joke Be On You

Scary thing, making a joke as a business. Humour is a wonderful way to make your brand seem natural and human but it can so easily go wrong. Trust me: I’ve been there. You do not want to go viral for an off-the-cuff remark that’s reposted out of context on every platform on this internet. […]


Social Media for Beginners: 9 Steps to Business Success

Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]


How to Make the Most of Your Yell.com Listing – Free!

If you’re looking for some free exposure for your business online, claiming a free listing on Yell.com is a great place to start. In fact, setting up free listings on a number of platforms like Google My Business, TripAdvisor etc all helps search engines build up a good view of your business, and can help […]


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