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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.


How to Create Absorbing Online Copy – Part 2

More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]


How to Create Absorbing Online Copy

Reading content on a webpage or blog isn’t like reading from a book or magazine. Studies have proved that we read and absorb information differently when reading it off a computer screen than we do when reading from a piece of paper. One of the key differences is that we read online content a lot […]


Why and How to Edit Web Video

Once upon a time, all movies were made like this: A man pointed a box at whatever was happening and turned a handle until the film inside ran out. That film was then processed and projected onto a screen for people to watch. The movies started out as clips of actual events, or places. Soon […]


Attracting the Right Attention for Your Business on Twitter

Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal.  The best way to achieve […]


Why Is an Online Content Marketing Strategy Important?

It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]



What Kind of Web Content Will Make My Business More Sustainable?

Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]


How Are Market Opportunities Identified to Align Website Content?

If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]



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