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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Optimise a Video for YouTube

YouTube is a community and becoming an active community member can help your video rank higher within the YouTube search results. Here are five factors which influence the ranking of videos on YouTube, along with tips on how to optimise for each one: 1. Title and description Title and description are core to relevancy, see […]


How to Upload a Video to YouTube

In April 2011 there were 2.2 billion video streams by UK users of which 1.48b were on YouTube (Nielsen Videocensus, April 2011). YouTube is crucial to any video marketing campaign being the most used video site in the world, also YouTube is owned by Google and its videos are becoming increasingly visible within Google search […]


How User Personas Will Help Your Website User Experience

Summary User personas are a tool to ensure your website has a good user experience. Some people may call them pen portraits. Benefits of personas include: segmenting your market; confirming your web site visitors’ needs; explaining to a website designer who your visitors are; focusing people on the customer; a website which helps visitors; sharing […]



How Are Effective PPC Keywords Determined?

Keywords are fundamental to the success of search marketing – both pay per click (PPC) advertising and organic (free) search rankings. If someone doesn’t know your website address, the only way they’ll find you is through a keyword search. So choosing the right keywords is essential. However, in most markets, there’s strong competition for search […]


What Are the Benefits of Using Both Paid and Organic Search?

Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]


Can PPC Advertising Be Led by a Specialist?

Pay per click (PPC) advertising, particularly using Google Adwords, has developed considerably in recent years. The system now includes several interactive ways to create your marketing campaign and choose keywords to target your adverts. However, the wider use of PPC advertising in a digital marketing strategy means increased competition. If your business is in a […]


How Much Will a PPC Campaign Cost?

With pay per click (PPC) advertising, how much you pay will depend on two things: how many people click on your adverts how much you pay for each click The amount you pay for each click on your advert is known as the ‘cost per click’, or CPC. There are two basic ways of working […]


Is It Worth Paying for PPC Management?

Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]



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