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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

What Are the Benefits of Web Videos for Businesses?

Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]


What Is Video Production?

Video production is a three-part process. Depending on the actual video, the process can be either relatively straightforward or highly complex. The three stages are: 1) Pre-production, where the video is prepared for ‘shooting’ (filming). It usually includes most of the following: developing and agreeing a storyboard and a total running time producing the shooting […]


How to Create an Engaging Video for Online Video Marketing

As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]


How to Source Copyright Free Images

Copyright gives protection to a wide range of work, including images such as photographs, drawings, paintings and original graphics. Copyright is automatically granted in the UK – copyright holders don’t have to apply for it, and they don’t need to register their right. Although some holders put the copyright symbol © on their work, this […]


Video Marketing Tips on How to Get More YouTube Views

To get more people to look at your web video on YouTube, you need good content, effective optimisation and efficient promotion. Content Your online video needs to be relevant and valuable to viewers. If it’s different, exciting, and interesting to watch, more people will be interested and might recommend it to others. Think about the […]


What Are Video Infographics?

Infographics are ways of getting information across, usually without words. They’re used to convey complex information such as statistical data, assembly instructions or directions on how to use a product. Video infographics take this a stage further by animating the information, usually with a voiceover. Infographics for business Businesses can also use infographics – including […]


What Is the Optimum Web Video Length?

The right length for an internet video depends on several factors, of which the main ones are the goals, content, and the target audience. File size and bandwidth limitations are also relevant, because the video needs to stream smoothly and quickly. Research for online shopping channels has shown that viewers will watch shorter web videos […]


What Types of Banner Ad Exist for Internet Marketing?

A banner advert is a rectangular image which appears alongside the main content on a website – usually including some text. They are usually tall and thin (appearing at the side of the page), or short and wide (appearing at the top or bottom of the page). Depending on your needs, you can customise your […]


How Do I Monitor the Success of My Banner Ad?

It’s tempting to think that once you’ve created your banner adverts and placed them, your job is done. In fact it’s vital to measure how your ads are performing over time – so you can make adjustments and maximise your return on investment. There are several measures used to gauge banner ad success: page views […]


Do I Have to Have a Website to Buy Banner Advertising?

The short answer is, yes. When your banner advert is displayed on a website, it functions as a hyperlink – much like hyperlinks you see in text that are usually highlighted or underlined. When the reader clicks on your banner ad, they’re taken to your website. You don’t have to have a sophisticated site with […]


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