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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Reviews for SEO…do They Count?

In the next few posts I will focus on using reviews to gain more business and to build a good reputation online, particularly for local businesses. The internet has changed the way we look for products/services in a big way.  Today we all seek out online reviews, social media based reviews, online video and extensive product details as we […]


Do Twitter Followers Help a Business Website’s SEO?

So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile.  Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]


How Twitter Impacts on Business Local SEO

Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine.  This was hardly a surprise but very helpful to have confirmed by Matt Cutts.  Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]


Tips on Using Facebook for Local Businesses

Are you addicted to Facebook?  Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, .  Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]


What Makes a Good Banner Advert?

Every single aspect of your banner campaign will relate back to the goals you set at the beginning.  What is the purpose of your campaign?  What are you trying to achieve?  You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]


Local SEO…Is There Such a Thing and Can It Benefit Businesses?

Having worked closely with small and medium sized businesses over recent years, it is very clear that there is a lot of confusion about what SEO (search engine optimisation) is and how to implement it.  In particular, what is Local SEO and is there such a thing? My focus on this blog will be to […]



How Do You Start Building Your Banner Advertising Campaign?

Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]


How Should You Plan Your Banner Advertising Campaign?

Before you start any new advertising campaigns you need to decide what you’re trying to achieve.  So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first.  […]


What Is Banner Advertising?

What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]


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