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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

What Makes a Good Banner Advert?

Every single aspect of your banner campaign will relate back to the goals you set at the beginning.  What is the purpose of your campaign?  What are you trying to achieve?  You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]




How Do You Start Building Your Banner Advertising Campaign?

Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]


How Should You Plan Your Banner Advertising Campaign?

Before you start any new advertising campaigns you need to decide what you’re trying to achieve.  So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first.  […]


What Is Banner Advertising?

What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]




Things to Know Before Hiring a Web Designer

Working with a web designer is a two-way process. Before you start, decide out what you want from the designer – then you can find out if they can deliver it. To do this, you need to think about the website and what you want it to achieve. Questions to ask yourself Before you speak […]


How Much Will a Web Designer Lead the Design Process?

Developing a new website, or updating an existing one, is a complex process. It usually involves a number of different people. Although the designer is important, your role as the site owner is critical, and before any work starts, you need to write a clear brief. What to include in your brief Your brief for […]


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