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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

What Kind of Web Content Will Make My Business More Sustainable?

Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]


How Are Market Opportunities Identified to Align Website Content?

If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]


How Does an Effective Website Content Strategy Benefit a Business?

A business website can reach a global audience. You can provide enormous amounts of online content at low cost. And your website can do all sorts of things, from attracting new customers to improving customer service. That’s part of the problem. Unless you have a content strategy, you risk ending up with a website that: […]


Tips for Writing Website Content for Stronger Customer Engagement

Internet marketing can be a great opportunity for your business to attract new customers. Unfortunately, it’s also a great opportunity for your competitors to attract new customers – yours. With competition only a click away, your online marketing strategy needs to look at what you can do to get your customers engaged with your company […]



Tips on Creating Killer Headlines for Online Content

Sometimes we get so bogged down in creating the perfect copy for a webpage that it’s easy to forget about your page headings – those titles that head up the page and sometimes individual paragraphs. In reality, these headings are one of the most important bits of copy on the page. They’re often the first […]


How Many Words Make a Good Website?

A simple enough question. Unfortunately, there isn’t a straightforward answer. There are loads of factors to take into account, such as: What is the purpose of your website? Are you showcasing a large range of products, or is your site full of information about the different services you offer? Are most people likely to be […]


The Importance of Engaging Online Content

There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]



Does the Mobile Market Need to Be Considered in Website Build?

Websites built for viewing on a computer monitor or laptop screen are often difficult to view on a mobile device such as smartphones or tablet computers. Especially on a smartphone, users will generally have to zoom in to make the text visible. Then, depending on how your site is configured, they may have to scroll […]


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