• Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

What Does the Technical Build of a Website Involve?

In broad terms, there are two linked parts to a website: the way it looks, and the technology which makes that happen. The technical build involves putting the technology in place and making sure it works properly. The first stage of the technical build is to set out the structure of the site – often […]


Ten Things to Consider When Building a Website

1. Your aims Before you start on a web project, take some time to think about the purpose behind it. Do you just want to build awareness of your business in the local area, are you keen to sell online or distinguish yourself from your competition? 2. Your audience It’s important to understand what people […]


What Is Site Structure?

Most websites include a homepage, main sections and subsections. These component parts and the way they fit together make up the structure of the website. How you structure your website will depend on: who you want to visit it what they will be looking for what action you want them to take So before building […]



Reviews for SEO…do They Count?

In the next few posts I will focus on using reviews to gain more business and to build a good reputation online, particularly for local businesses. The internet has changed the way we look for products/services in a big way.  Today we all seek out online reviews, social media based reviews, online video and extensive product details as we […]


Do Twitter Followers Help a Business Website’s SEO?

So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile.  Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]


How Twitter Impacts on Business Local SEO

Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine.  This was hardly a surprise but very helpful to have confirmed by Matt Cutts.  Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]


Tips on Using Facebook for Local Businesses

Are you addicted to Facebook?  Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, .  Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]


What Makes a Good Banner Advert?

Every single aspect of your banner campaign will relate back to the goals you set at the beginning.  What is the purpose of your campaign?  What are you trying to achieve?  You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]



1601 - 1610 of 1633 results