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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Attracting the Right Attention for Your Business on Twitter

Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal.  The best way to achieve […]


Why Is an Online Content Marketing Strategy Important?

It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]


Can a Web Designer Advise on Content Creation and Web Optimisation?

A successful business website needs three key ingredients: effective design, with web pages that look good and make it easy to find what you’re looking for a way to attract potential customers to visit the site content that helps you achieve your marketing objectives – for example, by encouraging customers to buy your products A […]


What Kind of Web Content Will Make My Business More Sustainable?

Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]


How Are Market Opportunities Identified to Align Website Content?

If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]


How Does an Effective Website Content Strategy Benefit a Business?

A business website can reach a global audience. You can provide enormous amounts of online content at low cost. And your website can do all sorts of things, from attracting new customers to improving customer service. That’s part of the problem. Unless you have a content strategy, you risk ending up with a website that: […]


Tips for Writing Website Content for Stronger Customer Engagement

Internet marketing can be a great opportunity for your business to attract new customers. Unfortunately, it’s also a great opportunity for your competitors to attract new customers – yours. With competition only a click away, your online marketing strategy needs to look at what you can do to get your customers engaged with your company […]



Tips on Creating Killer Headlines for Online Content

Sometimes we get so bogged down in creating the perfect copy for a webpage that it’s easy to forget about your page headings – those titles that head up the page and sometimes individual paragraphs. In reality, these headings are one of the most important bits of copy on the page. They’re often the first […]


How Many Words Make a Good Website?

A simple enough question. Unfortunately, there isn’t a straightforward answer. There are loads of factors to take into account, such as: What is the purpose of your website? Are you showcasing a large range of products, or is your site full of information about the different services you offer? Are most people likely to be […]


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