The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Web design covers not just the look and feel of a website, but also its overall structure – often called the navigation. Planning is time well spent It’s important to plan the content of your website carefully, and think about what you want it to do for your business. This will help you make the […]
Designing even a simple web page used to call for skills in both graphic design and computer programming. Now, however, businesses can simplify the process and make websites using specialist web templates. Web templates are pre-designed ‘generic’ website pages with spaces for personalised information to be filled in – for example, photos, articles, blog posts […]
Mobile marketing is a way of reaching customers and potential customers using mobile phones, smartphones, tablet computers and similar devices. Types of mobile marketing There are several different ways of marketing through mobile devices: SMS (text) – a short text message sent to a mobile phone to promote a company, product or service. MMS (Multimedia […]
Almost every business can benefit from having a website, whether to raise brand awareness, increase enquiry levels or sell products directly to customers. Creating the right website can be expensive, so choosing a comprehensive web design package could be a cost-effective alternative to producing an original site from scratch. What a web design package includes […]
Web accessibility for your web site is not difficult Consider the following guidelines in your website’s visual design. A good web site designer will already be fully aware of these and will only produce web design ideas which consider web accessibility, but you can always take these as requirements to your designer to be certain. […]
Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is […]
Summary Web accessibility means making your website accessible and usable for everyone. It means your website is inclusive to the whole population, not exclusive only to some. Web accessibility means people with disabilities can use the Web. It’s important because if it’s not accessible you may be breaking the law, lose custokmers, get a bad […]
Summary User experience is about how to make your website easy to use, valuable, and effective for visitors. User experience will help your business with lead generation, a better online reputation, matches your customers’ needs to your business objectives, gives you a competitive advantage. Good user experience helps to reduce costs and increase revenue. It […]
Websites with good user experience have not happened because the person or people responsible for the website necessarily have any website design expertise. They have happened because those people have thought about their customers. 1. They know their customers They have all designed their websites around their users. This means they’ve understood: Needs – asked […]
Summary Case studies and examples to show good website user experience. The Apple Story A good example of a business that has created a lovely user experience and turned that into good business is Apple. Apple are a great user experience story. Apple nearly went out of business a long time ago. They spoke to […]