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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

The Importance of Engaging Online Content

There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]


Does E-Commerce Need to Be Considered When Building a Business Website?

Adding e-commerce functionality to your website will allow customers to buy from your business directly over the internet. Any business website is effectively an online shop window. However, it’s up to you whether you want your visitors to be able to browse through what you have on offer and buy online. For retail businesses As […]


Does the Mobile Market Need to Be Considered in Website Build?

Websites built for viewing on a computer monitor or laptop screen are often difficult to view on a mobile device such as smartphones or tablet computers. Especially on a smartphone, users will generally have to zoom in to make the text visible. Then, depending on how your site is configured, they may have to scroll […]


Why Is Site Structure Important to a Business Website?

It’s crucial to structure a business website well for two key reasons – search engine optimisation (SEO) and website usability. Get your structure wrong and some people in your target audience could miss your site altogether. Those who do find it could struggle to find what they’re looking for – reducing your chances of converting […]


Can I Build My Own Website?

In the early days of the internet, building even simple websites required a high level of technical knowhow. Later, web design software was developed that simplified the process. Even so, it was still necessary to have a good knowledge of HTML, the language that forms the basic building blocks of a website – so that […]


How Long Will the Build Process of a Website Last?

The time taken to build a website depends on a number of factors. Customisation Websites which are designed using templates or website design packages do not usually take much time to build. However, if the website is a custom design, and the build needs to start from scratch, then it could take much longer. Number […]


How Many Pages Should My Website Have?

The number of pages in your website depends on how much you have to say about your business, products and services. Basic considerations You need to take into account a number of factors: your business size: there is a general link between the size of business and the size of website – a self-employed plasterer […]


What Does the Technical Build of a Website Involve?

In broad terms, there are two linked parts to a website: the way it looks, and the technology which makes that happen. The technical build involves putting the technology in place and making sure it works properly. The first stage of the technical build is to set out the structure of the site – often […]


Ten Things to Consider When Building a Website

1. Your aims Before you start on a web project, take some time to think about the purpose behind it. Do you just want to build awareness of your business in the local area, are you keen to sell online or distinguish yourself from your competition? 2. Your audience It’s important to understand what people […]


What Is Site Structure?

Most websites include a homepage, main sections and subsections. These component parts and the way they fit together make up the structure of the website. How you structure your website will depend on: who you want to visit it what they will be looking for what action you want them to take So before building […]


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