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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Make Killer PPC Ads for Your Small Business

82% of people using a search engine click on a brand they recognise first – even if it’s not in the first position.* If you’re a local business doing local PPC ads, that might be just fine. But if you’re a small business appealing for national attention online, it’s something you’ll need to battle to […]


Ten Alternative Video Formats To Try For Social Media

Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]


CSR: 3 Big Ways Your Small Business Can Help the World

Corporate Social Responsibility isn’t just for big companies – SMEs can totally make a difference too. Recently on the blog, we looked at how small businesses can implement meaningful CSR programmes as well as a few practical considerations you need to go through when setting one up. But there are so many causes out there […]


What Does Alexa for Business Do? And Do You Need It?

Whether they use it to do shopping and book taxis or just ask it random funny questions, it seems everyone has Amazon’s Alexa these days. Which is not far off the mark. In the US alone, nearly 50 million people have access to a smart speaker with Alexa devices, making up nearly 50% of sales. […]


Web Pages that Talk Back: Using Video on Landing Pages

Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]


How to Set Up a Google Analytics Dashboard for Content

The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]


Why GDPR is an Opportunity for Business, Not a Limitation

GDPR is actually really positive for businesses of all kinds. For all of the panic that it caused, the rush to become compliant, and all of the rumours doing the rounds in the run-up to the 25th May, the sky didn’t actually fall in. In fact, the clarity and authenticity of GDPR presents a number […]


Is Snapchat dead? The Rise and Fall of the Social Media Game-Changer

“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]


The Benefits of Social Live Streaming for Small Business

We, humans, are very visual creatures. We therefore naturally gravitate to video content online. However many small businesses don’t have the time or budget for full-on video marketing. Scripting, filming, and editing can take a lot of valuable time out of your day. People also naturally sociable too – if only there was a way […]


Pinterest for Business – What’s Changed?

Pinterest was Instagram before Instagram. Visual, addictive and popular with crafters, artists and designers. But then…actual Instagram. Pinterest never managed to have the community vibe of Instagram; although it was pretty, there wasn’t the same approval-seeking draw. Eight years on, what’s worth a small business’s time? Pinterest’s best features for SMEs 1. Influencer API Now, […]


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