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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Refinancing Your Business: How To Use It To Your Benefit

Business finance comes in all shapes and sizes, and while this can make it a tricky area to navigate, you can also use it to your advantage. Refinancing involves either consolidating debts, or raising cash using the assets in your business. In this article, we’ll have a look at these two main areas of refinancing […]


How To Improve Your PPC Impression Share

Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


How To Heal Customers’ Pain Points

Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]


3 Great Referral Schemes To Drive More Business

A referral scheme gives you the best chance of getting more customers just like the ones you already have and love the most. Once you’ve reached someone who liked you enough to buy from you, wouldn’t it be great to then infect all their friends with the same love bug? Let’s get into referral schemes. […]


Help, I Need External Funding! Emergency Business Finance Explained

Imagine this: a bakery discovers one of its ovens is broken. This certainly means reduced production, and therefore less revenue, and it could quickly put the business at risk if it can’t be replaced soon. But not every business has enough money sitting aside to buy new machinery outright, and in emergencies like this you […]


What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing.  However, simply providing the option to leave reviews won’t mean […]


Should You Weatherproof Your Business?

The recent adverse weather conditions hit some UK businesses hard. Lost revenues were experienced by many through lost customer focus, difficult trading conditions, staff shortages, and the inability to collect/deliver products. With climate change continuing to dominate headlines and the expectation of further “freak” weather conditions, should business owners seriously consider how to weatherproof their […]


How to Name Your Business

To name your business these days, you have to spend hours trawling through domain names, social media handles and thesauruses. Because everything is TAKEN. Nearly. There are still some gems to be dug up if you’re smart – but finding the brand name you’ll have to live with for years ain’t easy. 5 steps to […]


3 Competitor Analysis Tools to Keep You Ahead

Minding your own business is no good when your competitors are constantly trying to outshine you. To keep ahead of the pack, you need to be constantly stalking the competition for ideas, warnings and clues to their next move. These are three competitor analysis tools I’ve found useful recently. 1. Moat.com This website is like […]


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