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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Use the New Google Keyword Planner (2018 Update)

Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]


Content Targeting Options For YouTube Advertising

Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


How to Write App Notifications

Writing app notifications is super hard. Let me TELL you – it’s hard. It’s one of the only places in an app (filled with nice, functional micro copy) that you can get across some tone. But not at the expense of clicks. Problems you will definitely encounter with app notifications 1. Many, many conflicting priorities […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


Using Digital Wallets to Increase Sales

A ‘digital wallet’ (sometimes called e-wallet) stores a person’s contact details, payment card/bank account information, and sometimes a balance of money. The information can be used to pay for goods or services and is accessed via set of login details (usually a pin code or username/password). You’ve most likely heard of PayPal, which is one of […]


How to Create Professional Video on a Budget

Creating video can seem like a daunting task. Putting the stresses of physically getting on camera aside, there’s a whole world of recording equipment and techniques out there. Many small businesses get hung up on the high price tags associated with posh cameras and fall at the first hurdle. However if you want to get […]


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


Onboarding Your Customers – Not Just Another Buzzword

Onboarding matters if you want your customers to keep coming back for more. Let’s play with a metaphor: you take the person you’ve liked for ages out for dinner. You talk all night, you toast each other with a little too much wine. One thing leads to another and…you go home with them. It feels […]


11 Marketing Tips For The Post-GDPR World

Though the hype-train that surrounded GDPR has left the station, many small businesses are still unsure where the new rules leave them in terms of marketing. Now that 25th May 2018 has been and gone, the dust has settled and we’ve had chance to come to terms with our new GDPR landscape. But many small […]


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