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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

Why PPC and SEO Are a Brilliant Team

Which one’s best for me? SEO (search engine optimisation) or PPC (pay-per-click)? Well, I’m going to go for both. Both bring traffic to your site, both help identify which keywords and areas work for your business on search engines and both give you presence in Google. Getting the right keywords Firstly, go with PPC. With […]


Understanding PPC Keyword Match Types

So, you’ve built your campaigns, added your first adgroup and now you have decided on the keywords you want. They seem relevant to your Business; you’re pretty sure it’s what people will search.  Now, the keywords are added and you notice something ‘Keyword Match Type’ hmm… automatically set to ‘Broad’ so what does this mean? […]


What’s in a Bounce Rate?

If you have Google Analytics installed on your website, which you should do, then you should also have your AdWords and your Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see what they get […]


What’s Remarketing in Google AdWords?

You may have already noticed remarketing. Have you visited a website and now find it’s following you all around the internet? (Well on pages in the Google network of course) Say you looked for a handbag or some tools (covering both bases here) and now you keep seeing that company – e-v-e-r-y-w-h-e-r-e. Remarketing is like […]


Good Practice for the ‘Display Network’

Google have two main networks. The  ‘Search network’ and the ‘Display network’. The display network you may have already noticed, this is when you could be browsing a website and notice either a text or image ad labelled in the corner with ‘Ads by Google’. If you have high click costs on the search network […]


Dynamic Keyword Insertion – Tips on Why to Use It

In my campaigns, each adgroup has multiple adtext in it. At least two, at most 4. If they are search campaigns, they are generally with a split between DKI (Dynamic Keyword Insertion) and set static Ad text headers. Why both and why DKI? DKI is a way to have really relevant adverts. Add as the […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


Facebook PPC Advertising – What’s It About?

Log into your Facebook and look to the right of the screen. You should see some image ads, this is Facebook Paid Search advertising and it could work for you. The adverts on Facebook are not random, well the majority aren’t. They are targeting you because of the things you have on your profile, the […]


What’s So Good About PPC Advertising?

As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]


What Is Pay-Per-Click Advertising?

You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]


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