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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

What Are the Benefits of Using Both Paid and Organic Search?

Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]


Can PPC Advertising Be Led by a Specialist?

Pay per click (PPC) advertising, particularly using Google Adwords, has developed considerably in recent years. The system now includes several interactive ways to create your marketing campaign and choose keywords to target your adverts. However, the wider use of PPC advertising in a digital marketing strategy means increased competition. If your business is in a […]


How Much Will a PPC Campaign Cost?

With pay per click (PPC) advertising, how much you pay will depend on two things: how many people click on your adverts how much you pay for each click The amount you pay for each click on your advert is known as the ‘cost per click’, or CPC. There are two basic ways of working […]


Is It Worth Paying for PPC Management?

Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]



What Are the Differences Between PPC and Organic Search?

If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]




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