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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

Introduction to Paid Search Account Structure

So hopefully my last few posts have convinced you that you have no option but to give PPC advertising a go. I would suggest before you get started it is worth becoming familiar with the structure of PPC accounts. This is because the terminology can be quite confusing and the more organised the account is […]


Top Five Mistakes to Avoid When Getting Started With PPC

A big advantage of PPC advertising is that you can set it up quickly and get your ads showing on Google within a few hours. This means you can get your business online and start driving traffic to your site and results straightaway, however, speaking from experience, there are some elements that do require consideration […]


What Is PPC (Pay-Per-Click)?

PPC stands for Pay Per Click and means you are paying for traffic. On Google, which is currently the main provider of this medium (Facebook is hot on their tail), they are also called Sponsored ads and are managed on the platform referred to as ‘Google AdWords’ When to use PPC Why would you need […]


Why PPC and SEO Are a Brilliant Team

Which one’s best for me? SEO (search engine optimisation) or PPC (pay-per-click)? Well, I’m going to go for both. Both bring traffic to your site, both help identify which keywords and areas work for your business on search engines and both give you presence in Google. Getting the right keywords Firstly, go with PPC. With […]


Understanding PPC Keyword Match Types

So, you’ve built your campaigns, added your first adgroup and now you have decided on the keywords you want. They seem relevant to your Business; you’re pretty sure it’s what people will search.  Now, the keywords are added and you notice something ‘Keyword Match Type’ hmm… automatically set to ‘Broad’ so what does this mean? […]


What’s a Bounce Rate and Why’s It Important?

If you have Google Analytics installed on your website, which is strongly recommended, then you should also have your Google Ads (AdWords) and your Google Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see […]


What’s Remarketing in Google AdWords?

You may have already noticed remarketing. Have you visited a website and now find it’s following you all around the internet? (Well on pages in the Google network of course) Say you looked for a handbag or some tools (covering both bases here) and now you keep seeing that company – e-v-e-r-y-w-h-e-r-e. Remarketing is like […]


Good Practice for the ‘Display Network’

Google have two main networks. The  ‘Search network’ and the ‘Display network’. The display network you may have already noticed, this is when you could be browsing a website and notice either a text or image ad labelled in the corner with ‘Ads by Google’. If you have high click costs on the search network […]


Dynamic Keyword Insertion – Tips on Why to Use It

In my campaigns, each adgroup has multiple adtext in it. At least two, at most 4. If they are search campaigns, they are generally with a split between DKI (Dynamic Keyword Insertion) and set static Ad text headers. Why both and why DKI? DKI is a way to have really relevant adverts. Add as the […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


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