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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

What Is Organic Search?

The most common way to find something on the internet is to use a search engine. For example, someone who wants to find a plumber in Brighton might search using Google. All you need to do is type in a few words that describe what you’re looking for, and up pop some results – primarily […]


What Is Page Rank and Why Is It Important?

In simple terms, page rank is a measure of how ‘important’ a web page is. It works on the basis that when another website links to your web page, it’s like a recommendation or vote for that web page. Each link increases the web page’s page rank. The amount it increases depends on various factors, […]


What Is Search Engine Optimisation (SEO)?

If you’re going to spend money on a business website, you want to be sure that people see it. Of course, you can tell them – for example, by including your website details on your business card and marketing brochures. But what you really want is for people you don’t know – potential new customers […]


Will a Web Design Company Assist With SEO Strategy?

Putting together a website for your business can seem like quite a challenge. There’s a long list of things you need to think about, including: what you want the website to say the kind of image you want the website to project the technical side of getting your site built and ‘hosted’ so that it’s […]


How Important Is SEO to Online Business Strategy?

Search engine optimisation (SEO) is an essential part of online business strategy for most businesses. There’s a simple reason: attracting new customers is a key objective for most business websites search engine optimisation can be a very cost-effective way of doing this There are a few business websites where SEO simply isn’t important: for example, […]


What Are Best Practice SEO Techniques?

Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. To start with, it’s vital to remember what the purpose of your website is. Focus first […]


What Are Keywords and Why Are They Important for SEO?

When someone uses a search engine, they type in one or more words describing what they are looking for: ‘Norwich florist’ or ‘cheap holidays Greece’, for example. These words or phrases are known as keywords. The search engine then comes back with a list of web pages, with content that relates to the keyword used. […]


Attracting the Right Attention for Your Business on Twitter

Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal.  The best way to achieve […]


Reviews for SEO…do They Count?

In the next few posts I will focus on using reviews to gain more business and to build a good reputation online, particularly for local businesses. The internet has changed the way we look for products/services in a big way.  Today we all seek out online reviews, social media based reviews, online video and extensive product details as we […]


Do Twitter Followers Help a Business Website’s SEO?

So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile.  Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]


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