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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

How to Set Up a Twitter Account for Your Business

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


5 Ways to Maximise Your Social Media Schedule

It’s most likely that you already use social media to promote your business, but you may not be seeing the results you want – or it might be taking a lot of time out of your daily schedule in order to keep on top of the endless stream of interactions. Maximising your social media schedule […]


How to Make a GIF on Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


What Are Facebook Units Within Facebook Groups?

Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


The Rise of Social Shopping

An Instagram survey of 21,000 regular users aged 13 to 64 found that 87% of people had taken action after seeing a product on the platform – clicking through to buy or doing research elsewhere. Considering that Instagram says its 400 million active users spend 53 minutes a day scrolling through their feeds, that’s a […]


How to Plan a Social PR Campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


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