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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Rule No. 1 About Using Social Media

Do you feel like a newcomer to the social media world? How will you get people to take an interest in what you have to offer? Rule No. 1 about using social media to get people’s interest: Show an interest in people. One of the biggest mistakes people make about social media is assuming anyone […]



Eight Great Twitter Accounts Small Businesses Should Follow

Twitter is a mine of information, opinion and commentary on an amazing array of topics – you just need to know who to tune in to. FAQs, case studies and guides are linked to every day, all of which answer the questions many small business owners are searching for – and maybe even highlight things […]


Google Isn’t the Only Way to Drive Traffic to a Business Website

Is your website appearing on the first page of Google? Many business owners expect that their websites will be on the first page of Google as soon as the sites go live. Unfortunately, it’s not that simple. Many factors contribute to a website’s ranking, and one of these is how long a site has existed. […]


How Much Value Do Businesses Get From Social Media?

Every business owner wants to know: Is social media working for my business? It’s a fair concern on the minds of many business owners. You may have heard the response that social media is free, so why not use it? It costs your business nothing. But that’s not true. Spend an hour of your time […]


Remember When Social Media Marketing Meant Making a Phone Call?

At a recent Yell conference for small businesses and online advertising, I had the pleasure of meeting a lovely hypnotherapist/life coach who had the following to say about social media: When I first started working, we didn’t even have telephones. We had to go outside, walk a couple miles up the road and spend four […]


Want More for Your Business? Say Something Nice

Have you ever used LinkedIn to write or receive a professional testimonial? Are your clients and customers using LinkedIn — personally or as a business? Taking the time to write a testimonial is a great way to show that you value and respect your clients and partners. Plus, once you write a testimonial, LinkedIn automatically […]


What Happens When You Hide Your Facebook Wall?

How does your Facebook experience change if you turn the wall settings to private? Following on my last post about the pros and cons of having a Facebook wall, I did a highly scientific* experiment using my personal account. I would still have the wall, but no one would be allowed to comment on my […]


Time to Build Up – or Tear Down – Your Social Media Wall

If your business uses Facebook to help drive visitors to your website, to increase brand awareness, or for any other business reason, have you thought about whether to enable or disable the wall? So just what is a Facebook wall? Your Facebook wall is where your status updates are posted to your personal profile or […]


Remember When You Met Facebook?

Remember when you met Facebook? I do. The year was 2004. I was in a college newsroom in Manhattan, Kansas, attempting to put out the daily paper, despite being distracted by this brilliant new website. It had something to do with social networking, or so they said. That night and for many more to come, […]


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